Bain & Company forecasts the size of the global personal luxury market at $230 billion. And it worries it will grow by only one percent this year. Bank of America says, “No! This is too… Read More
Archive | Consumer Behavior
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Retail’s Learning Pipeline: From Clicks to Bricks and Back Again
January 11, 2016 By Bridget JohnsFor the better part of 150 years, the art and science of retail has evolved slowly. In an era when brick-and mortar stores controlled a stable shopping experience, there were occasional flashes of innovation, but… Read More
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Customer Journey Mapping: A Guide for Retailers
October 5, 2015 By Sarah SimonCustomer journey mapping isn’t a new concept. It’s been around for several years, but the last 12 months have seen a real increase in the impact the model is having across the retail industry and… Read More
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A Socio-Anthro Take on the State of Shopping
September 29, 2015 By Paco UnderhillMy favorite 14-year-old girl, like so many in her generation, is lost without her phone. In spite of school, sports, eating and sleeping, she spends almost eight hours a day on social media. Instagram and… Read More
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The Importance of Authenticity
September 22, 2015 By Catherine Schetting SalfinoWe’ve entered an age when words like “hand-crafted,” “artisanal” and “passionate” are turning consumer heads the way “low price” once did. In response, ubiquitous beer brands are producing small-batch IPAs and major recording artists are… Read More
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Navigating the Turbulent Waters Of Social Activism
September 14, 2015 By Len LewisBack in the 1950s with McCarthyism barely in the rearview, my parents always warned me never to sign anything for fear I would be a branded a Communist agitator. I was 6 at the time.… Read More
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At Your Service: Two Case Studies
July 20, 2015 By Marie DriscollIn the developed world, retailing remains under siege. As we know, a steady flow of new Internet competitors vie for consumer dollars, frequently undercutting prices of the brick-and-mortar stores. Meanwhile, amidst a sea of sameness… Read More
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Retail Reality Check
June 23, 2015 By Marie DriscollOn June 4, 2015, The Robin Report and FGI co-hosted a retail symposium focusing on new approaches and technologies that are changing the way retailing is done. The panel moderated by long time industry icon,… Read More
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The New Normal: NORMCORE
May 26, 2015 By Grace EhlersFirst it was Nikes replacing ballet flats. Then it was Birkenstocks replacing Nikes. Then Patagonia and Tevas became a thing. Then George Clooney’s fiancé was wearing mom jeans. Baseball caps, sports jerseys, mall chic, Jerry… Read More
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The Case of the Missing $32 Billion
April 6, 2015 By Bruce CraigMultilevel/Pyramid Marketing Schemes Lure Unsuspecting Consumers through FTC Loophole Don’t look now, but dozens of companies, starting with Amway back in 1979, and more recently Herbalife, the supplements company being challenged as operating a pyramid… Read More
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