Keeping consumers happy is easy: just give them what they want, when they want it. Yet discovering the what and the when is not always so easy. For apparel purchases, consumers appear to want to… Read More
Online vs Brick and Mortar
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Archive | Trends
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Insights, Innovation and Conjecture from SXSW Interactive 2018
The key learnings from SXSW 2018, which took place in Austin, Texas in mid-March, were both exciting and challenging. The interactive festival, which has become a thought leadership institution rivaling TED and Davos, is now… Read More
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Beyond Sustainable: The Growing Demand for Ethical Fashion
When Vogue Australia quietly hit the newsstands in its home country and abroad earlier this month, its theme, which as recently as three years ago would have raised eyebrows among serious fashion-watchers, caused nary a… Read More
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The Blurred Line of Marketing and Commerce
The rules of marketing are undergoing a sea change. Agencies have experienced double-digit declines (similar to mall traffic!) as CPG brands bring efforts in house and reduce the number of agencies they work with. P&G,… Read More
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All Roads Lead to Personal Commerce
I predict 2018 will be an exciting and innovative year for retailers. The brick-and-mortar side of the business will continue to reshape, redefine and recreate the retail experience. Two trends from 2017 will continue in… Read More
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Does Sex Really Sell?
There’s an old adage in the advertising business: “Sex sells!” But does it? The answer is yes and no. It depends on what products you’re trying to promote, to whom, and the imagery you use.… Read More
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Walmart POV Updated
Bentonville is now a brash new American City. No longer can you find a $24-a-night hotel room that includes a hot breakfast. Foreign car dealers and upscale chain restaurants have proliferated. Sushi bars and Korean… Read More
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Living Space: The Final Frontier
The “American Dream” may not be dead after all. It’s just getting more compact. Small living spaces, once characterized by squalid, disease-ridden inner-city tenements and home to those that were forced to live in poverty,… Read More
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The Future of Retail Revolves Around a Digital Core
To meet growing consumer expectations and remain competitive in retail’s evolving industry, it is essential to establish a strong digital core and leverage the benefits this provides: understanding motives behind consumer purchases, creating personalized shopping… Read More
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International Invaders Create New Retail Opportunities
There are so many reasons for the demise of the traditional mall, including (and first on the list) a lack of newness and excitement that creates moments of discovery and delight. Retail success is actually… Read More
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