A.T. Kearney is a leading global management consulting firm with offices in more than 40 countries. Since 1926, we have been trusted advisors to the world’s foremost organizations. A.T. Kearney is a partner-owned firm, committed to helping clients achieve immediate impact and growing advantage on their most mission-critical issues. For more information, visit www.atkearney.com.
Confirmit enables organizations to develop and implement Voice of the Customer, Employee Engagement and Market Research programs that deliver insight and drive business change. Confirmit’s clients create multi-channel, multi-lingual feedback and research programs that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment.
Confirmit’s customer engagement model provides the power to listen to the Voice of the Customer, integrate it with financial, operational and free-form text data to generate powerful insight, and take action that will deliver effective business change and create competitive advantage.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
In 1960, cotton apparel and home fabrics accounted for about 78% of all textile products sold at retail. By 1975, that share had plummeted to an all-time low of 34%, due to the successful incursion of synthetic fibers in the marketplace, threatening the extinction of cotton as a viable commercial commodity.
Reacting to the serious erosion in cotton’s consumer market share, producers in the High Plains of Texas called for a collective national marketing and research effort. With support from regional producer organizations, the cotton growers were successful in petitioning Congress into passing the Cotton Research and Promotion Act of 1966. The act established a funding mechanism, which ultimately led to the creation of Cotton Incorporated in 1970.
From the beginning, Cotton Incorporated adopted a “push/pull” marketing strategy. The objective was to “push” cotton textile innovations into the market through product and process development, while building consumer demand, or a “pull,” through advertising and promotion.
By 1983, Cotton Incorporated succeeded in curtailing share decline, and a long steady period of increasing consumer popularity and share growth resulted. Today, cotton can be found on store shelves everywhere in most product categories, and cotton share is more than 60% of the marketplace.
As the professional services arm of MasterCard Worldwide, MasterCard Advisors is uniquely qualified to provide clients with insights and solutions that drive tangible impact and financial gain. MasterCard Advisors provides payments consulting, information, analytics, and customized services that deliver value to its customers. In doing so, the company uses information to create products and services in which privacy and security are fundamental to their design. A technology company that is an electronic payments leader, MasterCard is committed to the responsible use of information and pledges strong privacy protection for the transaction data the company processes. Its information management practices support the company’s mission to make payments safe, simple and smart. For more information, go to www.mastercardadvisors.com.
The NPD Group provides market information and analytic solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry.
With Checkout Tracking(SM) the first service that provides detailed information on consumer buying behavior at the market basket level, based on receipts for both online and brick-and-mortar retail purchases from the same consumers over time. Checkout Tracking delivers precise category, brand, and item-level purchase detail linked to buyers and their demographics, useful for analyzing competitive market baskets and identifying purchase patterns.
For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.
RetailNext is the world-wide market leader and expert in retail analytics for brick-and-mortar stores. Its technology delivers comprehensive, real-time analytics that empowers worldwide retailers, shopping centers, and manufacturers to collect, analyze, and visualize in-store data. Using best-in-class video analytics, Wi-Fi detection, Bluetooth, and data from point-of-sale systems and other sources, the patented technology instantly informs retailers about how shoppers engage with their stores. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services to calculate how internal and external factors impact customer shopping patterns. With the platform’s sophisticated yet intuitive tools, retailers can identify opportunities for growth, implement change, and evaluate success. RetailNext measures the behavior of more than 1 billion shoppers every year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 40 countries.
Unique Solutions has been leading a revolution in personalized shopping since 1994. Originally founded to provide custom sewing patterns tailored to fit its customers’ individual measurements, the company has been on the cutting edge of 3-D body imaging and data capture for more than a decade. We hold the largest database of body measurements that reflect the true size and shape of today’s consumer.
Focusing on size and fit issues, as they affect individual consumers, the company has been steadily expanding its base of products and services so that people of all shapes and sizes could experience the comfort of products that truly fit their bodies.
In 2002, Unique Solutions introduced the proprietary UniqueScan body scanning system (now known as the Intellifit® Plus) using white light technology. In addition to over 200,000 points of body measurement, the Intellifit Plus can report BMI, height, weight, and health risk factors.
In 2009, Unique Solutions Design Ltd, acquired Pennsylvania based competitor, Intellifit Corporation. The Intellift body measurement system uses radio wave technology and is the only system capable of scanning a clothed body. We have applied our proprietary software and upgraded the technology and can now offer consumers the ability to quickly determine their exact body measurements and be matched to apparel that fits, without having to remove their clothing.
There is no sizing standard in the apparel industry, and guessing the right size has been a source of frustration for customers. Consumer research confirms that not knowing what size they need is the biggest barrier to internet apparel sales and for trying new brands. The Me-Ality shopping service will revolutionize both brick-and-mortar and online shopping by increasing sales and eliminating costly returns.
With the launch of Me-Ality in King of Prussia Mall – the largest retail shopping mall in the U.S. – Unique Solutions is utilizing body scanning technology to help consumers find their best fitting and most flattering styles from hundreds of brand name apparel lines.
As one of the largest resources for body/size/shape measurement data, Unique Solutions works with apparel and product manufacturers to develop size and fit solutions for their goods. We are changing the way clothes are sold – with a focus on fit, flatter, comfort, and performance.