A.T. Kearney is a leading global management consulting firm with offices in more than 40 countries. Since 1926, we have been trusted advisors to the world’s foremost organizations. A.T. Kearney is a partner-owned firm, committed to helping clients achieve immediate impact and growing advantage on their most mission-critical issues. For more information, visit www.atkearney.com.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
In 1960, cotton apparel and home fabrics accounted for about 78% of all textile products sold at retail. By 1975, that share had plummeted to an all-time low of 34%, due to the successful incursion of synthetic fibers in the marketplace, threatening the extinction of cotton as a viable commercial commodity.
Reacting to the serious erosion in cotton’s consumer market share, producers in the High Plains of Texas called for a collective national marketing and research effort. With support from regional producer organizations, the cotton growers were successful in petitioning Congress into passing the Cotton Research and Promotion Act of 1966. The act established a funding mechanism, which ultimately led to the creation of Cotton Incorporated in 1970.
From the beginning, Cotton Incorporated adopted a “push/pull” marketing strategy. The objective was to “push” cotton textile innovations into the market through product and process development, while building consumer demand, or a “pull,” through advertising and promotion.
By 1983, Cotton Incorporated succeeded in curtailing share decline, and a long steady period of increasing consumer popularity and share growth resulted. Today, cotton can be found on store shelves everywhere in most product categories, and cotton share is more than 60% of the marketplace.
The NPD Group provides market information and analytic solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry.
With Checkout Tracking(SM) the first service that provides detailed information on consumer buying behavior at the market basket level, based on receipts for both online and brick-and-mortar retail purchases from the same consumers over time. Checkout Tracking delivers precise category, brand, and item-level purchase detail linked to buyers and their demographics, useful for analyzing competitive market baskets and identifying purchase patterns.
For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.
RetailNext is the world-wide market leader and expert in retail analytics for brick-and-mortar stores. Its technology delivers comprehensive, real-time analytics that empowers worldwide retailers, shopping centers, and manufacturers to collect, analyze, and visualize in-store data. Using best-in-class video analytics, Wi-Fi detection, Bluetooth, and data from point-of-sale systems and other sources, the patented technology instantly informs retailers about how shoppers engage with their stores. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services to calculate how internal and external factors impact customer shopping patterns. With the platform’s sophisticated yet intuitive tools, retailers can identify opportunities for growth, implement change, and evaluate success. RetailNext measures the behavior of more than 1 billion shoppers every year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 40 countries.