American Girl Revamp Proves Dolls Are Still Controversial
Wealthy children could have an unparalleled immersive retail experience with historical relevance and a matching doll to take home and show off to the neighbors. American Girl dolls were never accessible to children from middle or lower economic classes. By creating immersive children’s toys that now sell for a whopping $100 and $275 during a period of global upheaval, Mattel is being accused of what some would say such prohibitive pricing on children’s toys always was tone deaf.
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Experience
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Opinion
Retailers Should Be Wary of Trade School Grads
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From Our Partners
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Technology
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Management
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Operations
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