I’m going to take a philosophical position here as a cautionary tale about the future of retail. “Measure what is measurable and make measurable what is not.” Is this a new edict from the ever-more-intrusive analytics team? A proclamation from anyone under the age of 35 roaming the cubicles? A chapter on marketing in an MBA classroom? The Past as…
Retail Unwrapped – The Robin Report Podcast
Personalization is table stakes. Data and predictive analytics and are the tools for customization and staying ahead of the competition. And if customers have less disposable income, knowing what they want and delivering an inspirational, personalized journey that is completely relevant to them is key to avoiding expensive and unnecessary inventories. Join special guest Sarah McVittie, co-founder of Dressipi with Robin Lewis, and Shelley E. Kohan, TRR’s chief strategist, as they discuss how to manage customers’ expectations with breakthrough digital solutions while increasing retailers’ revenues and reducing returns.