Are You Measuring What Matters?
I’m going to take a philosophical position here as a cautionary tale about the future of retail. “Measure what is measurable and make measurable what is not.” Is this a new edict from the ever-more-intrusive analytics team? A proclamation from anyone under the age of 35 roaming the cubicles? A chapter on marketing in an MBA classroom? The Past as…
How Fashion Looks Inward During Climate Week
Now that New York Fashion Week has wrapped, the city is experiencing Climate Week NYC. And while the former event is full of glamor and glitz, the latter – taking place September 19-to-25 – will be…
Retail Unwrapped – The Robin Report Podcast
Unlocking the Power of Personalization
Personalization is table stakes. Data and predictive analytics and are the tools for customization and staying ahead of the competition. And if customers have less disposable income, knowing what they want and delivering an inspirational, personalized journey that is completely relevant to them is key to avoiding expensive and unnecessary inventories. Join special guest Sarah McVittie, co-founder of Dressipi with Robin Lewis, and Shelley E. Kohan, TRR’s chief strategist, as they discuss how to manage customers’ expectations with breakthrough digital solutions while increasing retailers’ revenues and reducing returns.
Living Icon: Serena Williams’ Legacy
This year is such a bittersweet moment for the legendary Serena Williams. In a cover story for Vogue magazine, she announced that she would be stepping away from her first love, tennis, after this year’s U.S.…
What Is Your North Star?
Do you know your organization’s North Star? Or maybe a better question is whether your organization even has a North Star. Not to get all astronomical on you, but Dr. E.C. Krupp, Director of the Griffith…
Walmart Accelerates the Fashion Journey
Walmart is making fashion a priority. The strategy is to pursue niche DTC brands, and primarily those that have appeal for younger, higher-income consumers. According to an Insider article, DTC brands like Harry’s, Casper, Olly, and…
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