The AI Agent Survival Guide for Retailers

The AI Agent Survival Guide for Retailers

Once AI has unfettered access to product data, it becomes much harder to control the terms of engagement. The brands that survive won’t be those with the biggest marketing budgets or the most shelf space. They’ll be the ones who recognized that in an AI world, controlling the data bridge between digital intelligence and physical products is the ultimate competitive moat.

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Dove Takes an Anti AI Oath

Dove Takes an Anti-AI Oath

In its new ad campaign, “The Code,” Dove explores the explosive impact of AI in shaping perception and estimates that

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For Next Gens, Fandom=Trust

Trust is built in the quiet moments, researching a company’s comments on TikTok and the user-submitted product photos on their

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How Once-Hot Prime Hydration Flatlined

Prime sprinted into more than 90,000 retail locations worldwide—without first validating real, sustained consumer demand. That’s a risky formula. Shelf

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All in the Family (Dollar)

Maybe Family Dollar needs to buy a zombie brand like Bed Bath & Beyond or Sears for linchpin products that

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