Marissa Barlin is the Director of the Consumer Marketing – Brand Partnerships department at Cotton Incorporated. In her role, she is responsible for point-of-sale marketing initiatives in partnership with retailers and brands. Marissa joined Cotton in 2006 as Manager of the Consumer Marketing – Brand Partnerships team. Since then, she has played a key role in onboarding retailers and brands to create relevant and innovative cotton experiences for their customers. Utilizing an integrated approach, Marissa strives to increase the demand for and profitability of cotton via national programs that engage and educate consumers on the many benefits of the natural fiber. Previously, Marissa held positions in the retail industry in purchasing for Macy’s, Inc. and in wholesale account management for Esprit. In addition, she worked in the advertising field as an Account Manager for a pharmaceutical product launch at Arnold Worldwide. Marissa received a bachelor’s degree in business from Florida International University in Miami, Florida. She also holds an MBA from the Lubin School of Business at Pace University in New York City.