With growing consumer dependence on sites like Amazon, Uber and Airbnb, we are squarely in a platform economy. This means that a significant amount of buying and selling today takes place via an online platform or technology framework. Savvy retailers are shifting to digital-first transactions – and benefit from engagement and sales – by incorporating a marketplace strategy into their roadmap. What is a Marketplace? Online marketplaces offer almost every product and service category from travel and retail to household services. A marketplace …
About Brad Eckhart
Brad Eckhart is a Partner and Consultant with Columbus Consulting. Prior to joining Columbus, Brad held various executive leadership roles throughout his 30+ year career with both global and national brands including Ralph Lauren, J. Jill, Finish Line, Juicy Couture and Warner Bros. Studio Stores.