In 2019, nearly half of all ecommerce sales happened on mobile devices. We'll get even closer to 50 percent in 2020 and should tip over the halfway mark by 2021 when the majority of e-commerce transactions will happen on mobile devices. To work in that format, e-commerce experiences must feel intimate, personal, and immediate. Mobile devices, after all, are where we go for up-to-the-second news and information about the people we care about most. Commerce needs to replicate that experience authentically and transparently. Here's what this …
Ben Houston is the CTO of Threekit, a software platform that helps online shoppers explore products in 3D, virtual photography, augmented reality and VR. Threekit enables an immersive experience so e-commerce retailers can drive engagement, trust and more sales.