Courage

Bob Stec

About Bob Stec

Bob Stec is a partner at Hilltop Alliance, LLC an advisory and strategic consulting firm. He has over 40 years of operating experience at senior levels for multiple apparel and home furnishings companies including VF Corporation and various private equity firms. Additionally, Bob serves as a Professor of Practice at Appalachian State University and contributes as a mentor for several Business Accelerators in both New York and North Carolina.

Key Values for the New Pull Economy: Relevance, Curation, Authenticity and Inspiration

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The facts from 2017 are in! We have officially moved from an economic engine in which the retailer possessed the power and the consuming masses followed to an environment that is clearly controlled by the consuming public itself. The scales of supply and demand have rebalanced as global supply exceeds our ability to consume it all. The advent of technology has further empowered consumers in their research, experience and purchasing roles. Technology now allows consumers more access to more information in a more timely manner with 24/7 …

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Retails’ Core Problem

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Traditional retailers have been in panic mode for a while now. The shifting consumer landscape is rapidly destroying what years of sameness has built. The blame has erroneously been placed on Amazon, the internet, technology and over-saturation when the truth is that the fault lies in the retailers themselves. The current environment features amazingly similar assortments from store to store, a self-service mentality and an overabundance of price promoting. The lack of proactive, consumer centric strategies and overemphasis on defensive …

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Why the Consumer Is so Frustrated with Retail Today

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Much has been written about the decline and the forecasted death of retail brick and mortar in this country. Additionally, a lot of time and effort has been spent on diagnosing why this is occurring. Everyone from strategists to economists to retailers has taken a stab at explaining the cause of this decline. To get at the real truth behind this seismic shift, you need to look no further than the driver of the decline, consumers themselves. The shifting patterns of who, what, when, where and how the U.S. consumer is or is not buying apparel …

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