According to the experts, the coronavirus pandemic will end at a time of its own choosing. How do retailers adjust to business in the post-coronavirus world? We believe the most effective game plan is to embrace the seven rules of consumer engagement. Consumer engagement is a term we have heard repeatedly as a description of retail success. But what does it really mean and how is it measured? Is engagement for a 15-year-old and a 50-year-old the same? Is engagement with Chinese consumers different from Brazilians? What is the role of …
About Daniel Hodges
Daniel Hodges runs Consumers in Motion (CIMTours.co), a global strategic advisory firm that helps business leaders anticipate the future and innovate accordingly. He is also the founder and CEO of Retail Store Tours, which creates business and consumer programs for attendees at industry conferences and other themed events.