How Reebok Used 3D Body Shape Analysis to Reach New Heights in Apparel Performance In 2011, as CrossFit® was becoming one of the fastest growing sports in America, it signed a 10-year partnership with sportswear giant Reebok. As the relationship evolved, Reebok took a closer look at the body shapes and sizes of CrossFit elite athletes. It revisited pattern blocks and grading rules and successfully launched the Rebook CrossFit® line of apparel. As Andi Archer, apparel designer for the Reebok CrossFit line, explains, “Reebok is the leading …
About Don Howard
Executive Director, Alvanon Inc.
Don Howard has over 25 years’ experience in apparel retail, design and manufacturing. He joined Alvanon in 2010 and heads its global team of consumer insight and business strategists. He established the Group’s renowned Professional Development Series training programme and is one of the world’s foremost apparel process and product development experts.