If you’re a beauty retailer, it’s unquestionably fantastic news when Kylie Jenner tweets to her 25.5 million Twitter followers about how psyched she is that her $1 billion juggernaut makeup brand will make its debut… Read More
Hear that? It’s the sound of the other shoe dropping. Several months ago, when I first wrote about Deciem for The Robin Report, a good chunk of my piece was devoted to just getting this… Read More
Let me say this right up front: The New York Times does a bang-up job on the sponsored content coming out of its T Brand Studio commercial arm. Eminently clickable and beautifully designed, the pieces… Read More
When I walked into the cavernous, bare bones, industrial-chic Deciem store in the Distillery section of Toronto last summer and saw this bold declaration plastered on the wall, Beauty Is Between You and You, it… Read More
It sort of makes perfect sense that a company operating in every hemisphere wouldn’t need one main base camp where employees hang their hats. Still, Blu Spas takes the idea of the virtual office to… Read More
This is ancient history – and embarrassing – but it’s relevant to today’s topic, so I’m sharing. Years ago, in my role as AVP Strategic Development in the Luxe division at L’Oréal SA, I was… Read More
In an “if a tree falls in the forest” way, is an announcement of a business alliance between two companies really an announcement if neither side publicly cops to it? I’m referring to the report… Read More
Researching this blog post before dawn on December 12, I thought maybe my morning cup of high-test coffee hadn’t kicked in yet. Why? Because the home page of kyliecosmetics.com looked exactly like the beigey-nude, tone-on-tone… Read More
Dear Reader, can we be frank with each other and just admit that the only reviews that are 100-percent legit are those by individuals who have ponied-up their own hard-earned cash to actually buy the… Read More
Even by its own blistering-pace standards, it was a busy week of goings and comings at The Estée Lauder Companies. In announcements timed mere days apart, it apprised the industry that it would shutter its… Read More
