Dana Wood

About Dana Wood

A beauty journalist for 20+ years, Dana Wood has served as Beauty Director for BRIDES, Cookie and W magazines, has written for numerous national publications, and is an author and a blogger. She also spent several years in the Luxury Products Division of L’Oreal, as AVP Strategic Development. She recently relocated to Florida, and is embracing high-speed, expressway driving.

Really Great Advice for Helping the Beauty Industry Survive the Pandemic

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Like the rest of us, I've been extremely busy this past few weeks trying to make sense of the New (Coronavirus) World Order. I've had days that have been rendered virtually useless because of anxiety, but then I've had others that have been much, much better. Those are the days when I've gotten out of my own muddled head, plunked myself in front of my computer monitor and attended one of the many excellent free webinars the beauty industry has recently been doling out like perfume samples. I've watched the founders of Glow Recipe, a …

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Real Money, Real Help: Beauty Steps Up to the Plate

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In the dark, murky sea of literally 62,377 emails in my inbox, I almost skipped over one because it had the words "Hand Sanitizer" in the subject line. I'm not hardened and cynical. I'm just busy. And like so many other beauty journalists, I'm not exactly hurting for emails about hand sanitizer right now. Many, many companies - up and down the annual turnover ladder - have followed LVMH's lead in shifting production-line capabilities from creating miracle creams, blush and lipstick to the life-saving liquid gold that is hand sanitizer. This …

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Beauty to the Rescue

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"In this corner, we have industry goliath LVMH, pledging to donate 12 metric tons of hand sanitizer to 39 Paris hospitals in under a week. And in this corner, we have tiny, farm-based indie Beekman 1802, flipping the switch on its "live baby goat cam" for the world to see. You know, to alleviate stress? To transport you, at least temporarily, to a world in which Covid-19 doesn't exist? And in another corner, AP reports that "Germany-based Beiersdorf, whose brands include Nivea and Coppertone, says it is launching production of medical …

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The Apothecary Pivot: Macy’s Starts Thinking Small

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"Flexible retail store format." Is that Macy's-speak for "We're gonna try something new, and by some act of God, if it actually works, we'll shift from 'flexible' to 'inflexible'"? Or is it the trending new business strategy of "try often, fail fast and go bold?" In a roll of the dice that sounds not just brave but pretty smart, the department store announced earlier this month that it would debut a riff on its Market @ Macy's in-store concept with a lone freestanding unit in the Lone Star State. Southlake, Texas, to be more …

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Big Beauty Is in Serious Trouble

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I don't make too many brilliant decisions in my life but opting to record this year's Golden Globes while I nipped out to watch "Little Women" at my local multiplex proved to be genuine goodie. Not only could I enjoy the feast-for-the eyes scenery and fine acting in Greta Gerwig's bracing take on the Louisa May Alcott classic (Saoirse! Timothée Chalamet!), I could also later watch - and rewind, multiple times - the jaw-dropping, scorched-earth Ricky Gervais opening monologue that had woke Hollywood squirming in its seats. Yikes. But because …

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As We Reach “Peak CBD,” What, If Anything, Is Really & Truly In It for Beauty Consumers?

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For the past year and change, my inbox has been pelted with notices of at least - at. least. - five new cannabis-related beauty brand launches per week. But it was in the Men's department of my local Dillard's this past August that I realized we'd reached "peak CBD." As I helped my eternally preppy husband shop for Ralph Lauren polo shirts (since we've moved to Florida, the brightly hued numbers have become a staple of his wardrobe), I was bombarded by little green signs tucked discreetly all over the department. "CBD has arrived. Come to the …

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The Hyper-Minimalist Trend

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In the immortal words of Canadian angst-rocker Alanis Morissette, "isn't it ironic" that the same country that brought us insanely elaborate, 11-step skincare routines - Korea - is now serving up the polar opposite in the form of the "skip care" trend? It seems Korean millennials are severely over spending two hours to double-cleanse and de-age their decidedly wrinkle-free 25-year-old mugs after a long day at the office, followed by an even longer night out partying with their pals. And forget attempting all that before they rush out the door …

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Men’s Makeup: Fad Gone Mad or Legit New Category?

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I don't pat myself on the back for much these days, but when the James Charles/Tati Westbrook YouTube influencer dustup set the world ablaze a few weeks ago, I have to admit I was filled with pride that I, unlike so many millions of clueless others, knew exactly who James Charles was. Why was I so ahead of the pop-culture curve? Because last autumn, at the demand of my then 12-year-old daughter, I'd spent an entire weekday afternoon welded to the chair in my office trying to buy a limited-edition, online-only James Charles eyeshadow palette …

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