Author

Dana Wood

Dana Wood has been writing about alpha hydroxy acids, tinted moisturizer, and deep conditioner for decades — and she’s more than okay with that. Kicking off her career as a cub reporter on the beauty desk of WWD, she logged 20 years at Condé Nast, overseeing the beauty departments of three publications. In the middle of that glossy mag stint, she decamped to L’Oréal, as AVP Strategic Development for the French beauty behemoth’s Luxe division. In that role, she was tasked with trend analysis, copywriting and providing research support for pivotal American indie brand acquisitions. (Bonjour, Kiehl’s!) Since relocating from NYC to Florida, she has written extensively for The Wall Street Journal and Alexa, the luxury style section of The New York Post. In addition to The Robin Report, she’s a regular contributor to BeautyMatter and Insider’s Guide to Spas. When not at her desk, she can be found cursing herself on the tennis courts of The Racquet Club of St. Pete.

Taking Stock of Ulta: With Peak Store-Saturation and Amazon Breathing Down Its Neck, Can It Continue to Rock?

If you\’re a beauty retailer, it\’s unquestionably fantastic news when Kylie Jenner tweets to her 25.5 million Twitter followers about how psyched she is that ...
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Deciem: From Disruption to Utter Destruction, Unfortunately with Estée Lauder Cos. in Tow

Hear that? It\’s the sound of the other shoe dropping. Several months ago, when I first wrote about Deciem for The Robin Report, a good ...
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Chemical Warfare

Let me say this right up front: The New York Times does a bang-up job on the sponsored content coming out of its T Brand ...
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The Dangerously Disruptive Deciem

When I walked into the cavernous, bare bones, industrial-chic Deciem store in the Distillery section of Toronto last summer and saw this bold declaration plastered ...
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Blu Spas

It sort of makes perfect sense that a company operating in every hemisphere wouldn’t need one main base camp where employees hang their hats. Still, ...
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Is NYX the New MAC? Signs – And Sales – Point to Yes

This is ancient history – and embarrassing – but it’s relevant to today’s topic, so I’m sharing. Years ago, in my role as AVP Strategic ...
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Amazon’s Luxury Beauty Play: Are They In It To Win It?

In an “if a tree falls in the forest” way, is an announcement of a business alliance between two companies really an announcement if neither ...
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Kylie vs. Kim: Two Sisters Battle It Out for Beauty World-Dominance

Researching this blog post before dawn on December 12, I thought maybe my morning cup of high-test coffee hadn’t kicked in yet. Why? Because the ...
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