First it was Nikes replacing ballet flats. Then it was Birkenstocks replacing Nikes. Then Patagonia and Tevas became a thing. Then George Clooney’s fiancé was wearing mom jeans. Baseball caps, sports jerseys, mall chic, Jerry… Read More
Millennials Opt In To a Rent-a-World Who will buy this beautiful morning? What about renting it? What about renting it on Airbnb? What if you could rent this beautiful morning with clean sheets for $150… Read More
Had Groucho Marx been a Millennial, his famous adage “I don’t want to belong to any club that will accept people like me as a member” would read a little more like “I don’t want… Read More
Many of the most successful rebranding efforts of the last year, the most forward-facing of them all, have all used the same weapon of choice: their archives. Brands as highbrow as Dior, to as proudly… Read More
REWith the launch of the Spring 2014 lookbook in April, Gap Creative Director Rebekka Bay sets the tone of her six-month-old stewardship as Creative Director of Gap, Inc. For those of you who aren’t yet… Read More
We Millennials can be a little difficult to decode at work; our incessant attachment to our phones; our buddying up with senior executives; our loose understanding of office hours. Many of our coworkers ultimately begin… Read More
Ron Johnson’s highly publicized tenure at JC Penney has ended, and perhaps with it, the potential of JC Penney to compete for the middle class Millennial. Sure, they may regain the customers they lost by… Read More
I’m here to set the record straight about the Millennial work ethic, by giving you a little insight into the world of internships. They have become the popular alternative to entry-level positions, and businesses have… Read More
And Why You’d Better Care About These Five Words of Activation Brands love me. They find me in the recesses of my social interactions and they ask (read: incentivize) me to be their brand ambassador.… Read More
In my last article we gave you three shops that were bellwethers of an emerging trend: a bottom-up trickle effect that has innovative brands skewing small. Here are three more bellwether retail stores that are… Read More
