Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

What’s TikTok Shop’s Future?

TikTok Shop harnesses the power of interest-driven impulse shopping through entertainment, rather than consumer necessity, like Amazon. Using “shoppertainment” to lock down Gen Z consumer ...
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Creeping Out Customers Is the New Normal

The creep-out trend is driven by a greater aesthetic shift away from the pursuit of perfection, which smacks of AI’s veneer.  Next gens are moving ...
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The State of Gen Z in 2026: The Checked-Out Generation

Gen Z is a politically bifurcated demographic of stressed-out, risk-averse consumers facing career stagnation and uncertainty in 2026. It’s hard to sell the American Dream ...
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Shein Gets Bookish with New Alibris Collab

The Shein-Alibris partnership points to a greater retail trend: product assortments as a branding move. As consumers navigate economic uncertainty, there’s a strong chance that ...
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Creeping Out Customers Is the New Normal

Generation Z seeks out unpolished emotional experiences from brands, but the same subversive societal critiques that pique next gen’s interest may alienate traditional consumers.
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Urban Outfitters’ New Store Design Is Far from the Mark

Urban Outfitters is launching a new store experience—one they insist is driven by “customer insight and market preferences.” Walk in and the whole thing feels ...
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Who Is Becca Bloom?

Bloom’s social media feeds share access to topics normally relegated to the insider knowledge of the privileged few. In so doing, Bloom makes her lavish ...
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The Oxymoron of Tech and Nostalgia

Consumers are deprioritizing retail authenticity and diving headfirst into escapism. A few extra fingers matter less to next gens than the emotional resonance of the ...
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