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Jasmine Glasheen

About Jasmine Glasheen

Jasmine Glasheen is a leading retail thought leader focused on generational consumer buying habits. She is the founder and CEO of the millennial think tank, Jasmine Glasheen & Associates.

Glasheen shares her unique insights through blogs and whitepapers for solution providers and retail-adjacent businesses. She presents at industry events such as Perry Ellis International Sales Conference and ASD Market Week, and contributes to numerous retail news sites and magazines, tech blogs, and fashion and lifestyle publications. Her clients include IBM, Sourcing Journal, RetailWire, NAFA, WD Partners, and many others.

Gen Z Nostalgia is Accelerating: Categories to Watch

By Jasmine Glasheen   |   January 31, 2023

Oxford Languages (the dictionary people) defines nostalgia as “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.” But nostalgia isn’t relegated to time periods that we’ve personally experienced. Remember the late 60s resurgence in the early aughts? I remember scouring Woodstock DVDs for footage of my teen dream, Roger Daltrey from The Who. I also ransacked my mom’s boxes of high school mementos to resurrect a pair of vintage Levi’s cords and hot pink running shorts that …

Gen Z Nostalgia is Accelerating: Categories to WatchRead More

A Growing Segment of Gen Z is so Over Social Media

By Jasmine Glasheen   |   January 15, 2023

Misinformation, vitriol, body dysmorphia…all proven results of prolonged social media use. Just because Gen Z grew up in an era of portable handheld technology doesn’t mean that they’re going to choose digital lives. While the effects of growing up inundated by social media and advertising are still largely unknown, based on the mental health issues we’re seeing with next gens so far, prospects for a utopic, technology-based future aren’t looking good. Generation Z consumers have a long history of putting changes into action that their …

A Growing Segment of Gen Z is so Over Social MediaRead More

Retailers Are Promising Customers Literal Magic

By Jasmine Glasheen   |   December 27, 2022

I recently read a meme that said, “Nothing sacred is for sale, period.” While selling spiritual wares at a premium is not a new concept, this phenomenon as it pertains to “alternative spirituality” has recently skyrocketed. I wrote about spiritual brands for RetailWire back in 2019. But a lot has changed since then. The sale of spiritual wares has exploded and the goods that are being sold look a lot different than they did four years ago. In a pandemic addled world where even common viruses like the flu have become more destructive than …

Retailers Are Promising Customers Literal MagicRead More

Retailing in Dystopia: What to Expect in 2023

By Jasmine Glasheen   |   December 20, 2022

It’s hard to talk about fashion going into 2023 without using words like “surreal” and “otherworldly.” The reason? Dystopian fashion reached new heights this year. From the “eyebrowless” makeup trend to Balenciaga’s beat-up leather wallet fashion show invites, helping customers look the way they want has never been such a strange journey. Speaking of strange journeys… cosplay hit the runways this year. Models looked more like characters from the Rocky Horror Picture Show or breakout club kids from the 90s than anything from catalogs we grew …

Retailing in Dystopia: What to Expect in 2023Read More

J. Peterman’s Retro Style Meets a New Era of Customers

By Jasmine Glasheen   |   November 7, 2022

Is J. Peterman a brand, a Seinfeld character, or glimpse into retail’s aspirational past? The answer to this question depends on who you ask. In truth, J. Peterman is all of these things. J. Peterman is the brand that laid the foundation for retail catalogs as we know them today. In 1995-1998, actor John O’ Hurley played J. Peterman on Seinfeld. On the other hand, J. Peterman the brand was founded in 1987, coming in hot with a preppy safari vibe that set the company apart from other retailers on the scene. Let’s take a look at how J. …

J. Peterman’s Retro Style Meets a New Era of CustomersRead More

Retailers’ Policies Deter Memberships

By Jasmine Glasheen   |   October 25, 2022

“Never again,” I told myself as a I struggled not to grind my teeth. I was ten minutes into a phone call with the Fabletics Customer Service Team, answering a painstaking list of “are you sure” questions from their CX rep. I’d tried to cancel my policy the self-respecting way… online, with minimal human interaction. But Fabletics has no online cancellation form. You have to call and answer a list of questions from a live customer service rep who is desperately trying to get you to stay just to cancel your membership –– an experience that …

Retailers’ Policies Deter MembershipsRead More

The Social Media Networks We Grew Up with Aren’t Cool Anymore

By Jasmine Glasheen   |   October 10, 2022

I clearly remember first time I was told Facebook was for “old people.” I was at Mayfair Mall in Milwaukee, Wisconsin with my Gen Z step sibling, who was the conveyor of this shocking information. Sure, direct marketing invitations to join Lularoe “flash sales” and imbibe “revolutionary diet smoothies” had increased since I joined the platform. But it was hard to imagine that the second social media network I had ever joined –– after MySpace –– had already become passe. This was eight years ago. Instagram was, as of yet, still a flash in the …

The Social Media Networks We Grew Up with Aren’t Cool AnymoreRead More

Dress Codes Are Back, But Consumer Response Is Mixed

By Jasmine Glasheen   |   September 13, 2022

Retail operates like a pendulum. For years, the fashion pendulum has been swinging towards the hyper-casual. I wrote about the alleged “death of athleisure” as a false alarm nearly a decade ago. Not to be that smartest guy in the room, but my prediction was accurate that athleisure is here to stay. Today, so-casual-its-hilarious companies like Crocs are collaborating with the likes of luxury brands Stella McCartney and Balenciaga. The pandemic exacerbated this trend, with manufacturers unleashing a surge of jewelry and dresses built for the …

Dress Codes Are Back, But Consumer Response Is MixedRead More

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Copyright © 2023 · Robin Lewis, Inc. All rights reserved. Copying or reproducing, by any means whatsoever, of The Robin Report, or any distribution hereof, in whole or in part, without the express written consent of Robin Lewis, Inc. is strictly prohibited. The Robin Report is published for senior executives in the retail, fashion, beauty, consumer products and related industries. The opinions expressed herein are not, and should not be construed as investment or other advice. All expressions of opinion are subject to change without notice.