Jasmine Glasheen

Not much of coronavirus’ impact on the fashion industry was predictable. Sure, sweatpants did eclipse evening gown sales and lipstick took a nosedive, as expected; but some of the more lasting effects of Covid-19 on the fashion industry could not have been foreseen. I’m talking about a scarcity aesthetic the likes of which we haven’t seen since the Great Depression. A “scarcity aesthetic” comes into play in times of economic hardship, when the divide between the haves and have-nots makes consumers reluctant to flaunt their wealth through …

Pandemic Fashion: We May Never Wear Real Clothes AgainRead More

Curbside pickup at many major retailers isn’t all it’s cracked up to be. Yet this hasn’t prevented customers from using the service during Covid-19. The allure of allegedly “contact-less” shopping is more than most can resist during a pandemic. In fact, the number of orders placed online and picked up at stores surged by 208 percent in April alone.  But many retailers initially had to scramble to implement curbside pickup while being simultaneously understaffed, underfunded, and under inventoried; and this led to many a catastrophic pickup …

Where Curbside Pickup Goes WrongRead More

Fast fashion was the trend that wouldn’t die. While consumers were concerned about product quality, as well as the environmental and ethical issues surrounding the apparel production process and lifespan of a single garment, the treasure hunt experience was still too enticing to for many to ignore. The pandemic has been called “The Great Accelerator.” This is especially true as it pertains to the fashion industry’s burgeoning moral compass, what consumers expect from the purchasing experience, and the attributes they look for from the products …

Finally…The Death of Fast FashionRead More

Need something to restore your faith in humanity during this time of global chaos? You might be surprised to learn that data from research firms such as Accenture and McKinsey points to a rise in conscious consumption during Covid. In fact, McKinsey reports that concerns such as “how companies take care of the health and safety of their employees” and “sustainable/eco-friendly products” have reached all-time highs in the U.S. and/or Europe. This is happening on both a consumer and personal level. Individuals are gravitating towards concerns …

Best-Selling Product Categories of Conscious CapitalismRead More

“Influencer” has become a dirty word. Brands were slowly gravitating from macro to micro influencers before the pandemic. But “Covidiot” influencers such as Arielle Charnas––who took a very public trip to the Hamptons seven days after being diagnosed with Covid-19––have expedited the idiocy process. Even though Nordstrom hadn’t worked with Charnas since 2019, social media users called out Nordstrom for months until the retailer issued a formal statement saying they had no plans to work with her in the future. It’s a challenging landscape: …

A New Breed of Influencers Emerge During Covid-19Read More