Jasmine Glasheen

About Jasmine Glasheen

Jasmine Glasheen is a leading retail thought leader focused on generational consumer buying habits. She is the founder and CEO of the millennial think tank, Jasmine Glasheen & Associates.

Glasheen shares her unique insights through blogs and whitepapers for solution providers and retail-adjacent businesses. She presents at industry events such as Perry Ellis International Sales Conference and ASD Market Week, and contributes to numerous retail news sites and magazines, tech blogs, and fashion and lifestyle publications. Her clients include IBM, Sourcing Journal, RetailWire, NAFA, WD Partners, and many others.

Will Corporate America Continue to Steer Social Policy?

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Remember when retail and politics were separate entities? In the past decade, brands have been called upon to take a stance on social and environmental issues. Speaking out about incendiary policy is mainstream and no longer a role relegated to millennial-focused outdoor brands such as Patagonia and REI. The retail landscape has never been more polarized. Even Patagonia has taken a more active role in politics by openly endorsing senate candidates, lobbying for environmental issues and adding tags to clothing that say “Vote the A••holes …

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Let Them Eat Cake: Luxury Spend Is Up Among Next-Gens

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Next-gens may fear economic uncertainty, but that’s not stopping them from making high ticket purchases. HighSnobiety reports that, by 2026, millennials and Gen Z will make up more than 60 percent of luxury spend. Chinese next-gens are leading the way. The average Chinese luxury consumer is a mere 28 years old –– that’s ten years younger than the global average. McKinsey reports that China’s luxury market will double by 2025, comprising a staggering 65 percent of global growth between 2018 and 2025. But here’s the biggie: 70 percent …

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A Tale of Two Generations

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The young versus their older counterparts is a tale as old as time. But the balance is changing with a Boomer generation practicing wellness and experiencing longevity (the pandemic notwithstanding). So, who are the real market drivers today? Next-gens were the driving force before Covid. But now, as Gen Z and millennials race to find new career paths, mature consumers with money in the bank are undergoing a renaissance as a market power. Population Explosion Before millennials were born, their Boomer parents, had the largest population …

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DIY Is Back in a Big Way, With a Few New Spins

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Consumers are still trapped at home and they’re picking up some new hobbies. The DIY market is booming, and Euromonitor predicts that DIY sales will grow by 6.1 percent globally in the new year. However, when researching the category, one quickly notices an interesting discrepancy: there is no universally accepted definition of what constitutes DIY. I was amused to see Statista break DIY sales down into three sectors –– home centers, lumberyards and hardware stores –– when that’s obviously not the full extent of the vertical. How We Define …

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2021 Forecast: Next Gens in a Brand-New World

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Gen Z is in dire straits. They’re facing the second major economic recession of their lifetimes. They’re spending a year of their formative teens trapped at home. They’re staring down the barrel at climate change, so their future isn’t looking much brighter than their present. But these kids are nothing if not adaptable. Only Change Endures Next-gens born after 1997 grew up in a time of uncertainty. It took a toll on their mental health, but it also made them savvy, strategic consumers. Glossy marketing didn’t resonate with next gens even …

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The Great Retail Simplification

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Remember when everyone was talking about the great retail “bifurcation?” The gap between discount and luxury retail was the trending topic up until a year ago, when Covid-19 threw all of the old rules out the window. Then consumers started buying fewer items. While merchandise began to pile up for some retailers, others missed their regular shipments due to lulls in production. The conversation has changed to how to operate retail with a simplified strategy. Now, instead of worrying about how to attract a wider range of consumers, retailers …

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Establishing Credibility with Next-Gen Consumers

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Trust is paramount when selling to a generation that lists “shared values” above all other brand attributes but price. However, establishing trust with next-gens is no longer a simple proposition. A strong “About Us” page and mission statement won’t cut it anymore. Not when next-gens monitor every aspect of a retail business –– from a product’s source materials, to the warehouse in which it was made, to how employees are compensated on the front end. Establishing trust with young consumers isn’t an impossible feat, it just takes a lot more …

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Pandemic Fashion: We May Never Wear Real Clothes Again

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Not much of coronavirus’ impact on the fashion industry was predictable. Sure, sweatpants did eclipse evening gown sales and lipstick took a nosedive, as expected; but some of the more lasting effects of Covid-19 on the fashion industry could not have been foreseen. I’m talking about a scarcity aesthetic the likes of which we haven’t seen since the Great Depression. A “scarcity aesthetic” comes into play in times of economic hardship, when the divide between the haves and have-nots makes consumers reluctant to flaunt their wealth through …

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