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Jasmine Glasheen

Will Gen Z’s Mental Health Challenges Bring About Societal Change?

By Jasmine Glasheen   |   August 10, 2022

What does it take to create revolution? The answer, in part, is the willingness to buck against societal norms in ways that put one’s own comfort at risk. The generations that came before Gen Z weren’t willing to do this, largely because they were taught that conformity was king. To illustrate this, consider that 40 percent of the 1986 Yale graduating class applied to work at the same company — an investment-banking firm called “First Boston.” But Generation Z is more interested in paving their own life path. Even if it means that, for a …

Will Gen Z’s Mental Health Challenges Bring About Societal Change?Read More

The LARPing World Comes to Mainstream Retail

By Jasmine Glasheen   |   August 1, 2022

LARP or Live Action Roleplay is no longer relegated to creative high schoolers in parking lots. As we emerge from the pandemic, consumers of all ages are driven to escapist, in-character retail experiences. The reason? Most consumers nowadays have more to escape from and looking “cool” has become more about individualism than conformity. It’s the perfect environment for people to get weird. “Experiential retail” isn’t just a buzzword that retailers whip out to describe pop-up locations or in-store events. Themed experiences such as the …

The LARPing World Comes to Mainstream RetailRead More

Learning from Collusion: The Gen Z Darling Brand

By Jasmine Glasheen   |   July 17, 2022

Want to see a brand that embodies every single facet of the next-gen purchasing ethos? Look no further than Collusion, the most successful brand in ASOS’ catalog. Collusion came onto the market with a bang in 2018, launching with six diverse, body and gender-positive collaborators. A new batch of creatives come on board each season to help design the clothing and promote Collusion as a whole. The brand is currently sold exclusively on ASOS, joining ASOS’ own private label line, ASOS Design, and over 850 other brands on the fashion …

Learning from Collusion: The Gen Z Darling BrandRead More

H&M Tries to Amazonify Operations by Hosting Competing Brands

By Jasmine Glasheen   |   June 29, 2022

Although they say they don’t care about conformity, next-gen consumers sure are thirsty for access to hot ticket brands. H&M is the latest online fashion retailer to heed the call by hosting competing brands on its online marketplaces. Over 13 womenswear labels and 15 menswear labels will be added to nearly 20 existing labels in H&M’s ever-expanding brand portfolio. The rollout is starting in Sweden and Germany, with intent to penetrate into more of the brand’s 54 existing online markets. So, why the rapacious pace of acquisition? A …

H&M Tries to Amazonify Operations by Hosting Competing BrandsRead More

Sustainability Can Be Deceptive

By Jasmine Glasheen   |   June 14, 2022

There are so many conflicting messages about retail sustainability that it’s hard to know what’s real. This is by design. Some messages encourage customers to buy secondhand to save the planet, others preach the benefits of upcycled fashions, while other still encourage customers to buy nothing at all. The more confusing it is for customers to get a full picture of a retailer’s sustainability footprint; the more consumers can fool themselves into thinking that their fast fashion purchases have a negligible environmental and humanitarian …

Sustainability Can Be DeceptiveRead More

LoveShackFancy’s Real World Brand Advocates

By Jasmine Glasheen   |   May 15, 2022

Much like the cottagecore trend that came onto the radar a few years ago, LoveShackFancy is selling more than just a frilly pink dress –– they’re selling a paradigm. They’re hawking a paradigm of a traditional idyllic femininity experience that’s reminiscent of the Victorian era ideal of the “angel of the house” role that women played in England in the 1900s. The clothing is straight from “A Midsummer Night’s Dream,” but with much more liberal use of hot pink and ruffles. LoveShackFancy falls into the entry-level luxury category. The …

LoveShackFancy’s Real World Brand AdvocatesRead More

Hit Show Euphoria Alters Next Gen Fashion Landscape

By Jasmine Glasheen   |   May 10, 2022

It doesn’t get any cooler than HBO’s hit show Euphoria. With high school age characters in no-holds-barred scenarios, the series follows the life of a teenage drug addict named Rue, played by Zendaya. The cast features a diverse array of LGBTQ+ characters of various ethnicities, body types, and gender orientation. But beyond that, Euphoria has singlehandedly urged an entire generation to take bigger fashion risks and abandon dated rules about what to wear for their body type. Unlike most teens on TV dramas, Euphoria high schoolers aren’t …

Hit Show Euphoria Alters Next Gen Fashion LandscapeRead More

High Times for Cannabis in the Retail Industry

By Jasmine Glasheen   |   April 19, 2022

Cannabis has come of age and on the “high” heels of 4/20, the cannabis insiders’ unofficial/official holiday, fashion retailers should take note. The 2022 Cannabis Festival takes place in Washington DC the weekend of April 24. We’re in a weed wave and retailers are in love with the concept of Maryjane. Nary a day goes by when I’m not sent a pitch for some type of new cannabis product or accessory. What a different world it is from less than a decade ago, when cannabis was still illegal for recreational use across the U.S. Cannabis consumption …

High Times for Cannabis in the Retail IndustryRead More

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Copyright © 2023 · Robin Lewis, Inc. All rights reserved. Copying or reproducing, by any means whatsoever, of The Robin Report, or any distribution hereof, in whole or in part, without the express written consent of Robin Lewis, Inc. is strictly prohibited. The Robin Report is published for senior executives in the retail, fashion, beauty, consumer products and related industries. The opinions expressed herein are not, and should not be construed as investment or other advice. All expressions of opinion are subject to change without notice.