Author

Jasmine Glasheen

Jasmine Glasheen is a go-to retail and SaaS Content Strategist. With over a decade of thought leadership for top-tier retail news sites and fashion publications, she’s the powerhouse behind custom content strategies, blogs, and whitepapers for retail-adjacent businesses. Glasheen is a frequent public speaker and podcast guest, sharing insights on generational purchasing behavior for clients including Perry Ellis International, NRF, Ohio State University, NYIT, Syracuse University, ASD Market Week, and many others. In the Wild West of SEO and AI-generated content, Glasheen doesn’t just navigate – she conquers. She likens the AI revolution to the eCommerce boom of the early aughts: “You either adapt or get bowled over by the tides of change.”

Are De-Influencers Changing the World, or Just Another Consumerist Fad?

Have you been seeing the phrase “late capitalism” pop up a lot lately? The term was originally attributed to German economist Werner Sombart referring to economic, ...
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It’s Midlife Crisis Time for Millennials. Here’s What They’re Buying

Geriatric millennials are turning forty, but don’t expect us to make the same big-ticket purchases as our predecessors. Millennials currently fall within the age range ...
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What Ever Happened to Caring About Brand Dilution?

Remember when you couldn’t open your laptop without getting bombarded by “race to the bottom” brand messaging? They were selling Coach and Kate Spade at ...
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Gen Z Nostalgia is Accelerating: Categories to Watch

Oxford Languages (the dictionary people) defines nostalgia as “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.” But nostalgia isn’t relegated ...
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A Growing Segment of Gen Z is so Over Social Media

Misinformation, vitriol, body dysmorphia…all proven results of prolonged social media use. Just because Gen Z grew up in an era of portable handheld technology doesn’t ...
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Retailers Are Promising Customers Literal Magic

I recently read a meme that said, “Nothing sacred is for sale, period.” While selling spiritual wares at a premium is not a new concept, ...
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Retailing in Dystopia: What to Expect in 2023

It’s hard to talk about fashion going into 2023 without using words like “surreal” and “otherworldly.” The reason? Dystopian fashion reached new heights this year. ...
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J. Peterman’s Retro Style Meets a New Era of Customers

Is J. Peterman a brand, a Seinfeld character, or glimpse into retail’s aspirational past? The answer to this question depends on who you ask. In ...
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