Keeping consumers happy is easy: just give them what they want, when they want it. Yet discovering the what and the when is not always so easy. For apparel purchases, consumers appear to want to research online and buy in store. The trick for retailers, then, is balancing the convenience of the one, with the tactile and experiential opportunities of the other. For more than 20 years, Cotton Incorporated has kept its finger on the pulse of consumer habits and attitudes. Recent responses to Cotton Incorporated’s Lifestyle Monitor™ survey provide …
High(Tech) Cotton
From the Cotton Gin to Field Robots and Mobile Fashion Shows, Cotton Keeps Current Today, technology is advancing more rapidly than at any time in history. We see examples of this every day, literally in the palms of our hands: in mobile devices and their accompanying apps. Our perception of technology is largely personal, our frame of reference based upon how devices and software connect us to friends and family, entertain us, and improve our professional productivity. What may be less apparent to the average consumer is how technology, writ …
Preference for Polyester May Make Fast Fashion Brands Vulnerable
Since 2000, fast fashion—the speedy delivery of inexpensively produced hyper-fashion trends—has been a boon to retailers that subscribe to the model, as well as to sellers of polyester and other inexpensive textile fibers. The predilection of polyester over natural fibers may keep prices low, but the costs to brand perception, not to mention the environment, may be high. What’s in Store? As a retail model, the success of fast fashion can be viewed by a range of factors. A report by Daedal Research suggests that retail sales of fast fashion …
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