The Super Bowl is the single biggest advertising event of the year. This year the Super Bowl reached 103.4 million people and a 30-second ad cost $5 million. To give some spending perspective, Sunday Night Football, the highest rated weekly television show, reached 18.6 million people and cost just shy of $700,000 for a 30-second ad. The Academy Awards, the nation’s second-largest television event reached 32.9 million people in 2017. This year, a 30-second spot in the Academy Awards will cost around $2.5 million dollars. But, the Super Bowl …
Super Bowl 2018: What We Can Learn from the AdvertisersRead More