Karthik Bettadapura

About Karthik Bettadapura

Karthik Bettadapura has over 10 years of technology leadership experience and has built and managed large-scale Web and data analytics products and platforms. Prior to co-founding DataWeave in 2011, he was part of the team that built CNBC's online property called Web18.

The Best E-Commerce Defense Is a Good Pricing Offense

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As the ecommerce market becomes competitive, a growing number of retailers are rethinking their approach to pricing to differentiate themselves, fuel online growth and protect their companies from the chronic temptation to engage in price wars. Savvy, leading retailers use pricing insights to gain agility, profitability and a competitive advantage. Competitive Ecommerce Arenas The Covid-19 pandemic led to an explosive rise in online traffic from a wide range of ecommerce sites as consumers sought products ranging from affordable essential …

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Small Brands Give Retailers’ Assortments a Big Edge

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As the Covid-19 pandemic sparked dramatic shifts in demand, it also jolted retailers into responding rapidly to what consumers want. Now retailers are rethinking what they sell – and recognizing they can’t do it all on their own. That’s why a growing number of retailers are collaborating with nimble, small suppliers to fill their assortment gaps promptly, delight consumers and stay competitive. This is a retail trend that will still stick beyond 202l. Pandemic Influences Shopping Habits and Bestsellers During lockdowns in the spring, …

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