As the Covid-19 pandemic sparked dramatic shifts in demand, it also jolted retailers into responding rapidly to what consumers want. Now retailers are rethinking what they sell – and recognizing they can’t do it all on their own. That’s why a growing number of retailers are collaborating with nimble, small suppliers to fill their assortment gaps promptly, delight consumers and stay competitive. This is a retail trend that will still stick beyond 202l. Pandemic Influences Shopping Habits and Bestsellers During lockdowns in the spring, …
Small Brands Give Retailers’ Assortments a Big EdgeRead More