Author

Kate Newlin

Kate is a “brand whisperer.” She’s able to hear the voices of the consumer, the culture, and the company, find where they speak in unison and unleash the power of your brand. Better yet, she knows how to bring a room to its feet, moved from engrossed to engaged to excited and ready to put her insights into action. She is the principal and founder of Kate Newlin Consulting and author of Shopportunity! How to Be a Retail Revolutionary, an ‘Oprah Selects’ and a Harvard Business Review recommended ‘book to read.’ Both books are taught in business schools throughout the country. Her consulting practice is integrally involved in developing Web3 business strategies for a wide cross-section of sectors, spanning Vans to Yum! Prior to starting her company in 2001, Kate was president of Faith Popcorn’s BrainReserve. She is a true believer in both the concept of business as a force for good and the mission-critical role it must play in the emerging social landscape. She is a frequent speaker at retail and luxury marketing meetings and is often interviewed by trade and national media for her perspectives on the emerging marketspace.

Hey Retailers! Real Growth Takes Real Risk

Where can real retail find real growth? Can it? Or are we doomed to the daily lamentations, ringing of hands and rending of garments as ...
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The Robin Report - Kate Newlin -

Retail’s Night at the Museum

I.M. Pei\’s recent death and consequent obituary in The New York Times puts us all in mind of his far-reaching impact. One of the typically ...
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Six Hours in The Dark Heart of Retail

Thing One I learned: The Vessel is an empty, once-is-more-than-enough gesture. Thing Two I Learned: There is no future of retail, as in shopping in ...
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Calling the Retail Innovation/Disruption Bluff

One of the debilitating downsides of having been a card-carrying futurist with Faith Popcorn\’s BrainReserve is learning the dirty little secret of big companies\’ off-stated ...
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Gucci Gets It Wrong

Recent headlines: Gucci and Prada Aim for Outrageousness, Instead They Get Outrage (CBS Moneywatch) Gucci Apologizes and Removes Sweater Following \’Blackface\’ Backlash (NPR) Spike Lee, ...
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Whatever’s Old Is New Again by Coming Around Again

The profitable world of previously-owned is not just for Mercedes anymore. Consider the emerging retail reality: Empty storefronts on Main Street, shuttered malls, bankrupt chains. ...
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As the Pillars of Society Shift, What’s a Brand to Do?

Faith Popcorn is a world-renowned futurist. She runs a company called Faith Popcorn’s BrainReserve which helps the Fortune 100 figure out how to fit their ...
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Chicken or the Egg: Death of Fashion or Death of Retail?

Consider that in 2017, 5,000 stores closed, 21 chains filed for bankruptcy and 106 million square feet of retail were vacated. Pretty bad, right? Well ...
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