There are many terms associated with doing business across multiple platforms, multi-channel, omnichannel and unified commerce to name a few. But just because a retailer opens up shop, literally as brick and mortar, or online or on a social platform or via direct mail/telephone center, doesn’t mean they are fully integrated/unified. Before a brand decides to leverage a new method of selling, they need to ask one fundamental question: “Are you trying to be customer-centric or are you looking to expand your distribution?” In other words, are you …
Is It Time for a Return of the Catalog?
Retailers have always been at the forefront to meet consumer needs. Successful retailers know their markets intimately and have adapted to meet new customer trends. Being consumer-dependent, retail has transformed its branding over and over from Burma-Shave road signs to the metaverse. Everything Old Is New Again To move forward, it often takes perspective. Trends can be cyclical, so what used to work, then didn’t, can now work better than before. Why? Nostalgia is one explanation. But what’s truer is the fact that while the …