Across industries, backbone systems are showing heavy signs of wear and tear. TOBE fears that the remedy may be more rebuild than renovate. Easier said than done we know, but it bears a frank discussion. The bright side: there are upsides to an upheaval. Consider this your permission slip to change tempo, take stock of your business, and turn it on its ear if that’s what’s necessary. Cracks In The Foundation...Load-bearing becomes unbearable. Politics The very same system that made the U.S. an enviable superpower now serves up “the best of …
Tobe / Says
Expect Great Things From Gen Z We’re turning the generation page. Next chapter: Gen Z. This group is cool. They are interesting and interested. This may be the team that reworks all the sociocultural constructs we’ve been flirting with—feminism, gender identification, diversity. This is the Take Action Generation. Here, some guideposts for consumer connectivity. Prepare your leadership, marketing, social and design teams—both product and environment—for this new user. This Kid Part go-getter Millennial and part practical Gen-Xer—they’ve …
Tobe Says: Get Set On New-Gen Feminism
Ask a person, “Are you a feminist?” and they may say “No.” That angry activist reputation still lingers. Ask them, “Do you believe all people should have the same opportunities, be paid the same for doing equal work, have the freedom to make the choices they want?” and they say, “Of course.” Big reveal: That’s feminism. Boiled Down Fairness is the new wash. This round of feminism is about equal, but different. Men and women—all gender designations, for that matter—are not the same, but all are interested in being treated fairly and …
TOBE Says: The Millennial Mindset Is Contagious
Have you heard enough about Millennials? If you immediately answered yes, we’re right there with you...but not so fast. First we glorified them. Then we demonized them. Now it’s time to appreciate them for the influential force they are. No new news: Millennials are the take-the-bull-by-the-horns, build-a-better-mousetrap generation. Empowered by generous praise and you-can-do-anything encouragement from their Boomer parents, a challenging job market propelled them to explore alternatives. With technology at their fingertips, this …