Like many retail phrases and terms, unified commerce has been lumped in with multi-channel and omnichannel simply as a means of selling across platforms and locations. While this may be true, it is certainly not the full vision of what it means to be unified. Unified Theory So, what exactly is unified commerce? In a nutshell, it’s a systematic practice of having a single view of the customer. That seems essential to fulfill personalization and customized experiences for demanding customers who expect this as table stakes. Today, …
Unified Commerce = Managing the Customer ExperienceRead More