Like many retail phrases and terms, unified commerce has been lumped in with multi-channel and omnichannel simply as a means of selling across platforms and locations. While this may be true, it is certainly not the full vision of what it means to be unified. Unified Theory So, what exactly is unified commerce? In a nutshell, it’s a systematic practice of having a single view of the customer. That seems essential to fulfill personalization and customized experiences for demanding customers who expect this as table stakes. Today, …
About Lynn Hughes
Lynn Hughes is a partner at Columbus Consulting International with expertise in store systems selection and implementation. Her specialties include point of sale, consumer management data and customer loyalty systems. She has over 20+ yrs experience and held senior roles at PVH, Federated and software and consulting firms.