The world may be "closed" but that doesn't mean you can afford to close your eyes on the fundamentals. According to Erica Sweeney, reported in Marketing Dive, even back in 2019 (a lifetime ago), a Havas' Meaningful Brands report showed that 77 percent of brands could disappear, and no one would care. Let's not forget that messages and actions are being judged now by both employees and consumers and will determine your chances of survival. In the multitude of hard decisions that require immediate response, with an extremely foggy future, how …
What Goes Around, Comes Around – Even from a Long Way Off
The 18th century was the beginning of the consumer revolution, where “shopping went from being primarily a matter of obtaining the necessities of life, to a pleasurable leisure activity in its own right, associated with sociability, sensory experience, the fashioning of selfhood and the expression of individual and collective identities.” Think of community-building. Whether online or in-store, using real people or artificial intelligence, consumers are purchasing from retailers who build communities and speak to them one-on-one. Panjo …
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