• HOME
  • ARTICLES
  • COLLABORATIVE PARTNERS
  • INNOVATORS NETWORK
  • TRR ANNUAL FORUM
  • WEBINARS
  • PODCASTS
  • ABOUT
  • JOIN OUR LIST
  • RETAIL RADICALS
  • SPEAKING
  • CONTACT US
  • PRIVACY

Mobile Menu

  • JOIN THE ROBIN REPORT EMAIL LIST
  • Menu
  • Skip to left header navigation
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation

The Robin Report

  • JOIN THE ROBIN REPORT EMAIL LIST
  • ARTICLES
  • PARTNERS
    • Collaborative Partners
    • Innovators Network
    • Become a Partner of The Robin Report
  • BROADCASTS
    • The Robin Report Podcasts
    • The Robin Report Webcasts
    • TRR/Fashion Institute of Technology Series – Pillars of Change
    • TRR/University of Wisconsin Series – The Next Wave of Retail
    • The Robin Report/Syracuse University 2021 CEO Series
    • The Robin Report Annual Forum
    • The Annual Columbia Business School Retail Forum
  • linkedin
  • twitter
  • facebook
  • youtube
  • spotify

Melissa Fraley Agguini

About Melissa Fraley Agguini

Melissa Fraley Agguini is a multi-faceted growth leader and consultant whose background encompasses retail (specialty stores/ecommerce/food & beverage), partnership licensing (sales/marketing) and merchandising (design/product development).

Will Your Brand Survive COVID-19?

By Melissa Fraley Agguini   |   April 21, 2020

The world may be "closed" but that doesn't mean you can afford to close your eyes on the fundamentals. According to Erica Sweeney, reported in Marketing Dive, even back in 2019 (a lifetime ago), a Havas' Meaningful Brands report showed that 77 percent of brands could disappear, and no one would care. Let's not forget that messages and actions are being judged now by both employees and consumers and will determine your chances of survival. In the multitude of hard decisions that require immediate response, with an extremely foggy future, how …

Will Your Brand Survive COVID-19?Read More

What Goes Around, Comes Around – Even from a Long Way Off

By Melissa Fraley Agguini   |   August 22, 2017

The 18th century was the beginning of the consumer revolution, where “shopping went from being primarily a matter of obtaining the necessities of life, to a pleasurable leisure activity in its own right, associated with sociability, sensory experience, the fashioning of selfhood and the expression of individual and collective identities.” Think of community-building. Whether online or in-store, using real people or artificial intelligence, consumers are purchasing from retailers who build communities and speak to them one-on-one. Panjo …

What Goes Around, Comes Around – Even from a Long Way OffRead More

CONNECT WITH TRR

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • HOME
  • ABOUT
  • BROADCASTS
  • CONTACT US
  • SPEAKING
  • RETAIL RADICALS
  • PRIVACY
  • Account

Copyright © 2022 · Robin Lewis, Inc. All rights reserved. Copying or reproducing, by any means whatsoever, of The Robin Report, or any distribution hereof, in whole or in part, without the express written consent of Robin Lewis, Inc. is strictly prohibited. The Robin Report is published for senior executives in the retail, fashion, beauty, consumer products and related industries. The opinions expressed herein are not, and should not be construed as investment or other advice. All expressions of opinion are subject to change without notice.