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Mikelya Fournier

About Mikelya Fournier

Mikelya Fournier is a content marketer with over 10 years of experience in the fashion, beauty, and lifestyle industries. As a wife and mother of four, she offers her impactful perspective on ecommerce trends for all ages.

African Fashion Is the Next Wave

By Mikelya Fournier   |   May 30, 2022

For decades, the continent of Africa has been lurking in the shadows of the fashion industry. From textiles to intricately woven fabrics, mainstream designers across the globe have found inspiration deep within the rich African culture. However, the innovators on the continent have not received the much-needed support they deserve. But what does that mean for retailers globally? Big Shifts in the Motherland Currently, Africa holds the largest group of millennials and GenZers. The United Nations reports that 70 percent of the …

African Fashion Is the Next WaveRead More

What Happened to Authentic Streetwear?

By Mikelya Fournier   |   February 21, 2022

Everywhere you look, you see the same jogger outfits with predictable brand logos on display for the world to see. If you stop and ask the wearer about it, they’ll harp on the fact that they waited for hours in a digital waiting room just to have their chance to purchase it for the insane price of $250. What makes this even more bizarre is that the same jogger set will be available in a few more weeks in a different color. Streetwear Loses Its Luster Consumers are being snowed into believing streetwear is only about exclusivity. They’ve …

What Happened to Authentic Streetwear?Read More

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