This year is such a bittersweet moment for the legendary Serena Williams. In a cover story for Vogue magazine, she announced that she would be stepping away from her first love, tennis, after this year’s U.S. Open Tournament. The game of tennis has opened an innumerable number of doors for the 40-year-old superstar -- with the most notable being fashion and a major cultural influencer. Williams decided to announce her exit in the most famous fashion magazine in the world, and that alone speaks volumes about who she is and her impact. Plus, she …
African Fashion Is the Next Wave
For decades, the continent of Africa has been lurking in the shadows of the fashion industry. From textiles to intricately woven fabrics, mainstream designers across the globe have found inspiration deep within the rich African culture. However, the innovators on the continent have not received the much-needed support they deserve. But what does that mean for retailers globally? Big Shifts in the Motherland Currently, Africa holds the largest group of millennials and GenZers. The United Nations reports that 70 percent of the …
What Happened to Authentic Streetwear?
Everywhere you look, you see the same jogger outfits with predictable brand logos on display for the world to see. If you stop and ask the wearer about it, they’ll harp on the fact that they waited for hours in a digital waiting room just to have their chance to purchase it for the insane price of $250. What makes this even more bizarre is that the same jogger set will be available in a few more weeks in a different color. Streetwear Loses Its Luster Consumers are being snowed into believing streetwear is only about exclusivity. They’ve …