Old Navy recently made news headlines by entering the inclusive size market. Again. They created great TV commercials with Aidy Bryant touting sizes 0-30 in all stores. I predict they will exit the plus business in stores within two seasons and fail at this new endeavor. Again. Winding down this new venture will be the right decision given their traditional business and the historical inability of large companies to innovate. And Old Navy has already made this same decision twice before in the last 18 years. The press on their recent move …
About Micheal Kaplan
Michael Kaplan is the founder of MKaps LLC, which invests in various consumer related brands and companies and an entrepreneur in residence at XRC Labs, a consumer and retail innovation incubator. Previously, he was the co-founder and CEO of Fashion to Figure, a leading plus-size fashion company. Kaplan’s family founded the Lane Bryant brand in the 1890s where his father was the last family CEO and sold the brand to the Limited in the 1980s. His great grandmother’s namesake brand is still a very well-known and relied upon plus brand today and owned by Sycamore Partners.