Even before the dreadful coronavirus pandemic, most specialty apparel retailers were already playing a dangerous game. They continued to operate their online and brick-and-mortar businesses with levels of inventory inaccuracy that were clearly ill-suited for the omnichannel era. RFID and Covid-19 The solution to this problem had been evident all along. Use RFID in your stores to maintain an accurate view of your inventory. In the recent article Zara Owner Built A Post-COVID Retailer Before Virus Came Along, in Bloomberg News, their Chairman …
About Marshall Kay
Marshall Kay advises retailers, investors and businesses that serve the retail industry. For over 15 years he has been at the forefront of the movement to improve retail operations and the quality of data used to drive retail enterprises. He contributes articles to Forbes. He has also had the privilege of presenting to the Board of Directors of the American Apparel & Footwear Association and giving lectures at prominent business schools, including Wharton and Columbia.