Nice outfit! Thanks, an algorithm styled it for me. Controversial? Maybe. If you ask a fashion editor (like I was for most of my career) it might all sound a bit suspect. Not to mention worrying. The same might be said for brand merchandisers and online content creators. They’d be forgiven for asking you and your outfit styling algorithms to politely step aside from their carefully crafted on-brand creations. How do you quantify creativity after all? And what about style? But that’s just it: when it comes to the power of AI and automated …
About Natalie Theo
Natalie Theo is the Style Director at Dressipi, the leader in fashion-specific AI. Her career spans more than 20 years in the fashion industry. She was Fashion Editor at the Daily Mail and Associate Editor/Fashion at Condé Nast International.