Pam Danziger

About Pam Danziger

Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. Her new mini-book, What Do HENRY’s Want?,[ https://unitymarketingonline.com/shop/affluent-consumers/what-do-henrys-want-reaching-the-most-important-affluent-demographic-high-earners-not-rich-yet/] explores the changing face of America’s consumer marketplace. As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.

In the Post-Covid World, Every Retailer Needs to Find Its “Essential”

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As in Dicken's Tale of Two Cities, when we write the story of retail in 2020 it is going to be the best of times for one group of retailers - those deemed essential - and the worst of times for others - non-essential retailers. Two new studies, one from IBM projecting retail through year-end and another from UBS looking out to 2025, tell the tale of the best and worst to come. Retail's Uneven Bounceback Overall, IBM has good news to report: 2020 should end with retail down only three percent, excluding auto-related and food services. "The …

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The Road to Remarkable Retail Is a Long One

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There is a select group of retailers that meet their customers' expectations. They are retailers that carry the products customers expect, at the prices they expect, and have staff in the store who service them like they expect. Then there are the few remarkable retailers who do something quite different. They over deliver customers’ needs in unexpected ways, exceeding all expectations. At every turn, they do the unexpected, offer products customers didn’t know they needed, and provide customer service that surprises and delights. When …

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Get Ready for the Great Retail Reckoning

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"Make no mistake, it's not revenge he's after. It's a reckoning." That was one of Val Kilmer's (as Doc Holliday) many memorable lines from the 1993 movie Tombstone, referring to Kurt Russell 's (Wyatt Earp) vendetta against the "cowboy" faction that killed his brother. I like to think I have an extensive vocabulary, but that reference to "reckoning" sent me to the dictionary where I discovered an archaic meaning of the term as "a bill, a payment or settlement of an account." Pay Up A reckoning, or a settlement of an account, describes what …

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Retail Is Sick: It’s Time for Wellness

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I recently participated in a retail webinar on wellness. My main message was that retailers limit themselves if they think of wellness just in terms of products consumers use, wear close to their body, put on their skin or decorate their homes with. All retailers, nonessential and otherwise, have been massively disrupted during the nationwide coronavirus shutdowns. Upon reopening, if they ever do, retailers have an unprecedented opportunity to reevaluate and reassess every aspect of their businesses, not just how to reassure their staff and …

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Luxury, Post-Covid

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Letting no crisis go to waste, the MBB big-three consulting firms - McKinsey & Company, Boston Consulting Group, and Bain & Company - have all come out with their post-coronavirus predictions for the luxury market. I've spent hours digesting their reports, including interviewing Bain's Claudia D'Aprizio, who is arguably the world's leading authority on the luxury market, trying to get a clear picture of what to expect coming out of this global pandemic. Loss Leaders All MBBs are predicting dramatic 2020 losses for the ~$300 billion …

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Coronavirus Has Pushed A Rapidly Growing List of Retailers to the Edge

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With consumers' heightened awareness of the danger of being in confined places with strangers, it is highly unlikely they will flock to stores and malls even once they reopen. Anxiety and a healthy paranoia are likely to linger - possibly for a long time. Ever since March 14, America has been effectively closed for business. That was when the Trump administration declared a state of emergency and called on Americans to practice social distancing to slow the spread of the coronavirus. As a result, retail establishments classified as …

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Starbucks Wuhan Success Story

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The United States has hit the pause button on the economy literally. On March 16 President Trump asked Americans to call a halt to their lives as usual for the next 15 days. Then on March 23, he hinted the shutdown could end on Easter, April 12. But increasingly it looks like it will extend even longer, because the rate of infection has yet to level off, let alone decline. As a result, many of the nation's governors decided more "social distancing" was required, not less. Non-Essential by the Numbers Five of the nation's 11 most populous …

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How to Revive Malls After the Coronavirus Lifts

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The coronavirus has cast a pall over malls, adding insult to injury for many of the nation's malls already under siege. Dr. Nancy Messonnier, Director of the Center for the National Center for Immunization and Respiratory Diseases at the CDC, said, "Ultimately, we expect we will see community spread in this country. It's not so much a question of if this will happen anymore but rather more a question of exactly when this will happen and how many people in this country will have severe illness." During her briefing, she outlined three …

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