Author

Pam Danziger

I always wanted to be a mystery writer following in the footsteps of Agatha Christie, Dorothy Sayers, Josephine Tey, Ellis Peters, Ngaio Marsh and Elizabeth George. A love of reading caused me to pursue an undergraduate degree in English Literature, then life got in the way after I began my graduate studies, so I took a break.

A decade of managing information centers for three companies followed, then a lateral shift into market research and setting up my company, Unity Marketing, to help unite marketers with their target customers through research information. That caused me to focus on the affluent consumers who generate over 60 percent of all spending, and the luxury market, which is largely their exclusive province.

Long story short, this led to my work with Robin Lewis and The Robin Report. Endlessly curious, I use a detective’s Means, Motive and Opportunity approach to solve the market mystery by collecting clues from interviews with subjects and conducting formal research. Then, I delight in weaving a story together to inform our readers so they can profit from the learning.

In my spare time, I write books, including Why People Buy Things They Don’t Need, Putting the Luxury Back In Luxury, Shops that POP! and my latest with co-author Ken Rohl, The Corporateneur Plan: Your Roadmap from Midcareer Professional to Entrepreneur. It’s reached Amazon best-seller status in Business Mentoring and Coaching, Self-Employment and Knowledge Capital– something I’m especially proud of –  and it gets honorable mention in Free Enterprise and Capitalism too.

Paco is author of multiple global bestselling books – including Why We Buy:  The Science of Shopping published in 27 languages and used in design schools and MBA programs all over the world.  Other books include Call of the Mall, What Women Want, and How We Eat – The Brave New World of Food and Drink.

Help Wanted

In advance of the holiday season, the National Retail Federation (NRF) reported retailers will hire between 500,000 and 665,000 seasonal workers in November and December. ...
Read More →

Why Amazon Has a Hold on Millennials

Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: ...
Read More →

What Does a Luxury Brand Sound Like?

Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance ...
Read More →

Bloomie’s Breathes New Life into Tired, Predictable Retail

What’s in a nickname? Nearly everyone has one or knows someone who does. Some are a shorthand version of a longer name. Others are more ...
Read More →

Using Unbiased Metrics to Measure Loyalty

The Holy Grail for any brand or retailer is customer loyalty. In the Arthurian legend, search for the mythical grail promises its finder divinity – ...
Read More →

Luxury May Not Be the Success Story You Think

By now you’ve heard the news that leading luxury brands are bringing in cash hand over fist. LVMH, with its Louis Vuitton, Christian Dior, Fendi ...
Read More →

Saks\’ Bold Move

When news broke recently that HBC was splitting Saks Fifth Avenue into two, spinning off its ecommerce business from its brick-and-mortar stores, speculation swirled about ...
Read More →

What It Takes to Be Successful in Retail – Any Retail

As the world begins to open up from the pandemic shutdowns, malls across the country are feeling the love. In March, mall visits jumped 44 ...
Read More →
Scroll to Top
Skip to content