As ecommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like out-of-stocks, an influx of new competitors and rising inflation, all of which erode profitability. As online marketplaces mature, more brands need to make daily changes to their digital marketing strategies in response to these market pressures, shifts in demand, and competitive trends. Digital Shelf Analytics Breakthrough eMarketer forecasts that 2021 U.S. ecommerce will rise nearly 18 percent …
About Praveen Sheethalnath
Praveen Sheethalnath is the VP of Products at DataWeave. He has over 10 years’ experience in product management in both US and India, in both startups and large corporations. He has led the product design for the next generation Digital Shelf Analytics solution from DataWeave.