There have always been turf wars in the fashion retail world. Competition is the backbone of our free market economy, but in the fashion industry, drama often trumps pragmatism. The most recent example, accelerated by Covid-19 is the news that Lululemon, from their secure base camp in Vancouver, has been in a clandestine war with Levi's, Wranglers, and Calvin Klein. The Pants Battle Jeans -- high end and low end - are pitted against the yoga pant as the CV-19 world perceives comfort and fashion. The net result of Covid-19 is that the war Lulu …
There Is Trouble Down in Texas and Her Name Is LuluRead More