A Message from Robin Lewis I can’t beat on this topic enough. Read it! And read it yet again! Lousy fit and sizing are killing you by a thousand cuts. Huge and costly returns, worse, customers leave your brand, greatly frustrated and annoyed. You need a CFO, Chief Fit Officer. Renée tells you why, with great passion. And our collaborative partner, Alvanon, has been megaphoning this imperative for years. Just do it! A Bad Fit There’s a management crisis directly impacting the health and wealth of the apparel industry … and the planet. …
If These Clothes Could Talk
The clothing industry has gaps among the product, their partners, today’s consumer, and even in their supply chains. Regardless of the ongoing initiatives, technology and data layered on top of legacy systems and infrastructure are not solving problems for the consumer and our beloved planet. Focus on the bottom line is falling victim to short-term thinking. The top obstacle preventing effective and productive change starts with the mindset in the C-suite. The United Nations Climate Week is over; now it’s time to get to work. Beat The …
Dare to FIT
The fashion industry is now tied for first place in destroying our beloved planet. In 2021, 54 percent of retail bankruptcies were in apparel. And 56 percent of online returns were apparel. In fact, overall return rates are up by 35 percent since 2011. Once merchandise is returned, less than 50 percent is resold at full price. What’s more, 73 percent of returns could be avoided by retailers being more proactive. What kind of business model is this? Missing the Point Many retailers are now focused on creating better returns practices. This …