E-commerce brands’ business models are getting more interesting. If you are an investor, these are fundable businesses. The most popular models are direct-to-consumer brands like Warby Parker or Casper; subscription companies like Blue Apron; experiential commerce companies and food delivery companies like Uber Eats. It’s no secret that the online marketplace platform business model is …
About Ruomeng Cui
Ruomeng Cui is an assistant professor in the Department of Information System and Operations Management at the Goizueta Business School, Emory University. She is an INFORMS (Institute for Operations Research and the Management Science) member and her research has been recognized by 2019 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition award, 2019 INFORMS Service Science Section Best Paper award, 2019 M&SOM Practice-Based Paper Competition award, 2017 INFORMS Behavioral Section Best Working Paper award and the 2014 POMS Supply Chain Management Student Paper Competition award.