Author

Robin Lewis

Imagine Robin Lewis: author; visionary, retail guru and founder/CEO of The Robin Report, enjoying a martini at Louis Backyard, way down in Key West. That’s the picture of a totally relaxed man and his pup. This is where he loves to write and would welcome all retail and brand executives for a slowed-down chat about what they need to do to be successful. So, come on down to the Conch Republic, as the locals call it. And you might not ever want to leave.

Where An Oil-Driven Past Gives Way to a Consumer-Driven Future

Riyadh, Saudi Arabia, 2/19-2/20 No, it’s not about golf. Yes, there’s that. More importantly, it’s where you should plan to be next February. It’s the ...
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Dick’s Redefines Community Service

Community sports are interchangeable with the American spirit of resilience, optimism, and competition. Dick’s Sporting Goods knows the roles sports and fitness play in America’s ...
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Boot Barn Challenges the Status Quo

You can’t get more radical than having customers who love you and love to talk about you to their friends.  And for 45 years, Boot ...
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The Robin Report Announces the 2023 Retail Radicals

We are pleased to announce the winners of The Robin Report 2023 Retail Radicals. The annual awards program focuses on identifying radical thinkers and doers ...
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Is Nordstrom in the Vortex of Deflating Value?

It’s not surprising that without enough strategic foresight, Nordstrom would default to its “lowest hanging fruit,” and apparently its easiest path to growth — the ...
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Amazon Dumps Yet Another Failed Brick-and-Mortar Experiment

Here’s a glimpse of a strategic disaster. I gave Amazon CEO, Andy Jassy, kudos as he took the top job as, in my opinion, Amazon ...
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Is Toys”R”Us a Rising Phoenix Metaphor?

Let’s speculate about Geoffrey, the lovable giraffe-like “mascot” of the once category-killer Toys”R”Us stores. To review, the brand went public in 1978, and during the ...
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Gap Can’t Win When It’s Always Déjà Vu

I was reluctant to write this article, only because I was getting kind of bored being TRR’s Chief Critic Officer railing against Gap Inc’s serial ...
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