The media has been busy proclaiming the coming death of both the store and experiential retailing in a voice that has grown progressively louder over the course of the last decade. The scourge of Covid-19 is now being touted as the cataclysmic event that will signal the coming of a dramatic shift in the channel mix of retail. Some even have predicted that the penetration of digital sales could reach 40-50 percent of total sales by 2021. But what if the metrics the industry typically uses to measure channel performance are wrong? This 50 …
About Rich Pedott
Rich Pedott is a retail veteran who has held senior leadership positions with leading retailers, most recently serving as the head of retail for The Metropolitan Museum of Art. He contributes thought leadership pieces to Total Retail and Sourcing Journal and is currently a Partner at Columbus Consulting.