• HOME
  • ARTICLES
  • COLLABORATIVE PARTNERS
  • INNOVATORS NETWORK
  • TRR ANNUAL FORUM
  • WEBINARS
  • PODCASTS
  • ABOUT
  • RETAIL RADICALS
  • SPEAKING
  • CONTACT US
  • PRIVACY

Mobile Menu

  • ABOUT
  • SIGN UP FOR THE ROBIN REPORT
  • Menu
  • Skip to left header navigation
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation

The Robin Report

Courage

  • ABOUT
  • SIGN UP FOR THE ROBIN REPORT
  • ARTICLES
  • PARTNERS
    • Collaborative Partners
    • Innovators Network
    • Become a Partner of The Robin Report
  • WATCH + LISTEN
    • The Robin Report Podcasts
    • The Robin Report Webcasts
    • 2022 FIT Forum – Mastering the Customer Experience
    • The Robin Report 2022 CEO Forum
    • TRR/Fashion Institute of Technology Series – Pillars of Change
    • TRR/University of Wisconsin Series – The Next Wave of Retail
    • The Robin Report/Syracuse University 2021 CEO Series
    • The Robin Report Annual Forum
    • The Annual Columbia Business School Retail Forum
  • linkedin
  • twitter
  • facebook
  • youtube
  • spotify

Roberto Ramos

About Roberto Ramos

Roberto Ramos is CEO & Chief Creative Officer, The Ideatelier. The Ideatelier works with ambitious brands to unlock innovation and creativity at the intersection of culture and business, with a focus on cultural forecasting and strategies, opportunity mapping, innovation and concept development, and breakthrough branding and marketing that moves people. www.theideatelier.com

The Culture Power Brand. Designing Brands That Move People.

By Roberto Ramos   |   March 8, 2023

We are living in extraordinary times as we come out of a once-in-a-lifetime collective reset. And as we heal, recalibrate, and seek joy, we are prioritizing experiences that move us. Great retail can do this through breakthrough products that speak to our multi-hyphenated needs and superior brands that build on functional excellence and imbue it with emotional and creative meaning by tapping into the big-picture power of culture. Brands that connect the dots and deliver on all these fronts are hard to displace. Culture, the sum of …

The Culture Power Brand. Designing Brands That Move People.Read More

A Forward Look 2021

By Roberto Ramos   |   March 16, 2020

We will be in reset mode in 2021. The past decade was characterized by a predictable digital wave putting the consumer front and center in the creation of culture and commerce. New brands and business models surfaced to address this new framework, disrupting laggards while creating newly minted heroes. A lot of what came from this digital boost has been very good, such as the rise of personalization, self-expression and community building. A lot of it, unfortunately, not so much, starting with the poor state of our mental health tethered to a …

A Forward Look 2021Read More

FlexState: Thriving in the Age of Disruption

By Roberto Ramos   |   March 11, 2019

In a world of increasing algorithm-driven precision, instability is still ironically, or perhaps understandably, a persistent form of normal. It seems that shocks to the system, outliers and inherent human fear of change are triggering wild swings across the board. We see this volatility most prominently in the powerful anti-establishment waves that have ushered in radical voices in governments around the world. We also see it in the continued disruption across industries powered by the combination of digital and social media, lower barriers …

FlexState: Thriving in the Age of DisruptionRead More

Streaming Style: How Netflix Can Save Retail

By Roberto Ramos   |   October 30, 2018

Netflix has made the personal journey into storytelling more addictive than ever. Binge watching is a real thing, serving as the perfect antidote to our stressed out, trigger-ready anxiety, fueled by today's global surface noise. Netflix has become a proxy for the collective longing for escapism, and by doing so, it will shape how current and future generations consume and create culture. Lifestyle and fashion brands are already feeling this effect as they try to find ways to engage a consumer that is time poor and experience hungry. And by …

Streaming Style: How Netflix Can Save RetailRead More

The Cultural Mic Drop: Harnessing the Power of When

By Roberto Ramos   |   October 1, 2018

It takes precise intuition to own a conversation these days. In a sea of re-tweets and short-lived news cycles, there is power in making a clear, definitively timed statement. The art of "when" is more important than ever as consumers who are time poor and experience hungry are looking for meaningful things that stand out. For brands that want to truly engage, it means becoming more creatively intuitive, coveted and time-sensitive, plus relevantly bold in everything they do. Thus, the mic drop, an experience so staggeringly powerful that the …

The Cultural Mic Drop: Harnessing the Power of WhenRead More

In the Day of Digital, Retail’s Very Human Problem

By Roberto Ramos   |   September 12, 2018

We have all been there. The minute you decide to abandon the items you were thinking of buying because of a long line. Or the turn-off moment when the customer service person simply does not live up to that promise. Multiply moments like this times a million-plus when a brand ignores you and you have a sizeable reason for retail’s dismal state. Consumers have simply walked away from slow-moving cashier aisles and irrelevantly timed merchandise into Amazon and its brethren. The balance of innovation, creativity and performance has swung …

In the Day of Digital, Retail’s Very Human ProblemRead More

Powerbranding for New Retail

By Roberto Ramos   |   May 1, 2018

“What do you bring to this party?” This is the very direct and consequential challenge consumers are posing to brands today. Empowered with an increasingly sophisticated eye and shiny new filtering tools, these new no nonsense consumers are precisely editing what they buy, and blocking out most products, brands and experiences they don’t relate to. Many brands and stores have fallen by the wayside due to this powerful moment of reckoning. And who can blame these consumers for locking out noise that is irrelevant as they react to a flurry of …

Powerbranding for New RetailRead More

Retail’s Creative Destruction Spawns a New Commerce World Order

By Roberto Ramos   |   January 14, 2018

Contrary to the creative perception most people have of the fashion and retail industries, the biggest challenges facing these industries are institutional risk aversion and, for many, a lack of creativity. While a cautious attitude is warranted given all the recent setbacks both industries have faced, an innovation and positive-attitude reset is required to take advantage of the opportunities ushered by retail’s evolution. No winning brand ever said, “Stick with the status quo.” The case for change is critical given the big tidal wave …

Retail’s Creative Destruction Spawns a New Commerce World OrderRead More

Next Page »

CONNECT WITH TRR

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • HOME
  • ABOUT
  • BROADCASTS
  • CONTACT US
  • SPEAKING
  • RETAIL RADICALS
  • PRIVACY
  • Account

Copyright © 2023 · Robin Lewis, Inc. All rights reserved. Copying or reproducing, by any means whatsoever, of The Robin Report, or any distribution hereof, in whole or in part, without the express written consent of Robin Lewis, Inc. is strictly prohibited. The Robin Report is published for senior executives in the retail, fashion, beauty, consumer products and related industries. The opinions expressed herein are not, and should not be construed as investment or other advice. All expressions of opinion are subject to change without notice.