We can gain some perspective on economic and retail success over the coming years by looking at how the generations have weathered the Great Recession and how they are recovering. Gen X, those born between… Read More
The Gen X Factor
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Author Archive | RoxAnna Sway
- Consumer Behavior, Features, Trends
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The [Coming] Millennial Home Buying Spree
Historically, real estate has been a significant driver of the U.S. economy, accounting for 17 to 18 percent of GDP. Most economic booms in this country have gained energy from rapidly growing real estate markets… Read More
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Demos Are Destiny
While most retailers focus on the next quarterly balance sheet, it pays to also be alert to longer-term consumer trends. And one of the best ways to figure out the future is to pay attention… Read More
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