Traditional retailers are determined to sharpen their online game against e-commerce pure plays, and the data we're seeing in consumer electronics purchases indicates these efforts have yielded positive results. According to NPD's Checkout E-commerce data, which tracks sales at the receipt level, traditional retailer websites gained online dollar share primarily in high average sales price (ASP) segments, spanning products such as TVs, PCs, tablets, and printers for the 12 months ending June 2018. We also see from our data that 29 percent of …
About Stephen Baker
Stephen Baker is a VP and Technology Analyst at The NPD Group, Inc. He is a nationally known commentator on hardware and the technology industry, and can be reached at Stephen.Baker@npd.com.