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Sarah Holbrook

Balmain, Barbie and the Blockchain

By Sarah Holbrook   |   February 1, 2022

Barbie may have struggled with math in the 1990s, but now she is minting NFT's and logging some entries to the blockchain. Barbie's latest luxury collaboration is with Balmain, but don't expect to find a decked-out plastic doll in the new Macy's-ified TOYS"R"US. If this Barbie is your desire, Mattel is holding an online auction where you can bid on a digitized one-of-a-kind replicant, with a doll-sized equivalent of the clothes to dress your own Barbie if you place the winning bid. There are three Barbie/NFT items being auctioned. The site …

Balmain, Barbie and the BlockchainRead More

One Step Closer to Circularity

By Sarah Holbrook   |   January 23, 2022

As an industry, we have long averted our eyes from the nasty environmental side effects of the manufacturing processes and the distribution of the things we sell. We continue with business as usual, giving a nod to sustainability as the overwhelming scale of the problem has stunned us into inertia. Our immediate business survival overrules the difficult systemic change that climate change and environmental pollution demand. But honestly, how can any of us sidestep the issue (while munching on avocado toast) as we operate in a period of …

One Step Closer to CircularityRead More

Let the Games Begin

By Sarah Holbrook   |   December 27, 2021

The breathless hype of Facebook's name-change announcement, Microsoft's Mesh introduction, and Nvidia's Omniverse keynote leave us in anticipation of a big metaverse reveal one day in the future. But the metaverse has been out there for some time now. The experimentation and activations currently underway by technology-forward retailers, fashion brands, and gaming platforms have begun to seep into the commercial landscape. Ecommerce will be complemented by M-commerce as the technology develops. For now, meta-hype has nearly snuffed out the …

Let the Games BeginRead More

Brands Dip into Resales

By Sarah Holbrook   |   August 22, 2021

That 2015 Balenciaga teddy bear faux fur coat that I decided against haunts me to this day. While the luxury resale market is expanding along with the rest of the category, that coat in my size is still hanging in someone else's closet. It is not alone; a recent report from BoF Insights estimates that approximately 95 percent of resaleable fashion inventory is hanging in the homes of the original buyer, much of it sitting idle. Pay It Forward The global addressable inventory represents $2 trillion in potential earnings for resale platforms …

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The Metaverse Reimagines Retail

By Sarah Holbrook   |   August 14, 2021

The metaverse is ascendant. The term, generated in science fiction and frequently applied to gaming platforms is trending in the commercial marketplace.  Google searches for the buzzword have increased 100 percent since March 2021. The CEOs of Microsoft and Facebook in recent months have spoken in detail about their companies' commitment to its development. If the future metaverse were a straight-line iteration of the game-based worlds we currently observe in Fortnite, Roblox, or Animal Crossing, there would be no need for this article. But the …

The Metaverse Reimagines RetailRead More

Nontraditional Brands Break into Retail

By Sarah Holbrook   |   August 3, 2021

Retail discovery has yet another channel, this time it really is a channel … well actually a streaming service. Experimentation in customer discovery is extending beyond social commerce into the greater media sphere. June 2021 was a busy month for Netflix's ecommerce projects. The streaming giant cut the virtual ribbon on The Netflix Store, an outlet for limited edition collections based on Netflix programming. Also in June, the platform debuted the resplendent limited series Halston and launched the adjacent Halston X Netflix eveningwear …

Nontraditional Brands Break into RetailRead More

CSR in the Age of Transparency

By Sarah Holbrook   |   July 18, 2021

I read great reviews of the film The Summer of Soul, a documentary directed by Questlove, known to many as the bandleader of The Roots, the in-house band for The Tonight Show with Jimmy Fallon. A treasure trove of well-preserved footage was discovered after the death of the cinematographer who documented the 1969 Harlem Cultural Festival. A talented team led by Questlove, who directed the documentary, pieced together spectacular performances featuring a 19-year-old Stevie Wonder, Mahalia Jackson, a new group called Gladys Knight and the Pips, …

CSR in the Age of TransparencyRead More

Shoppable Livestreams Break Through

By Sarah Holbrook   |   July 7, 2021

The success of Chinese livestream shopping has been well documented since it exploded early in the pandemic, and what looked like a stop-gap solution has developed into an established retail channel. Livestreaming was a straightforward evolution in the well-developed Chinese social-retail ecosystem dominated by well-compensated KOLs (key opinion leaders) who transitioned from posting on WeChat or Weibo to livestreaming on Douyin, broadcast from the empty stores and malls during the pandemic shutdowns. By contrast, the pandemic spurred a …

Shoppable Livestreams Break ThroughRead More

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Copyright © 2023 · Robin Lewis, Inc. All rights reserved. Copying or reproducing, by any means whatsoever, of The Robin Report, or any distribution hereof, in whole or in part, without the express written consent of Robin Lewis, Inc. is strictly prohibited. The Robin Report is published for senior executives in the retail, fashion, beauty, consumer products and related industries. The opinions expressed herein are not, and should not be construed as investment or other advice. All expressions of opinion are subject to change without notice.