Author

Sarah Holbrook

Sarah claims to be a Brooklyn native because she’s lived there for most of her life whereas actually, she spent her adolescence and teens in Denver Colorado learning to lean-into-the-skid, and other important driving skills.

Leaning into the skid is not only critical for driving on ice, it is a strategic reflex that anticipates disruption. This skill has influenced Sarah’s outlook on life which naturally colors her writing for The Robin Report where she specializes in anticipating change and its plausible impacts on retail. Additionally, she is working to shape the next generation of retail leaders as an adjunct professor in the Global Fashion Management program in the School of Graduate Studies at the Fashion Institute of Technology (FIT).

Sarah is a freelance futures and foresight consultant who regularly contributes to Compass, the quarterly journal of the Association of Professional Futurists.

Sarah has earned more than a few degrees.

  • Master of Science in Foresight, University of Houston, Graduate School of Technology
  • Master of Professional Studies, Global Fashion Management, Fashion Institute of Technology, School of Graduate Studies
  • Bachelor of Fine Arts in Film and Television, Tisch School of the Arts, New York University.

Advertisers Bid Farewell to Cookies

The free flow of consumer data that has fed the digital advertising ecosystem has slowed, and will soon be a trickle. As the iOS 14.5 ...
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Shoppers Activate Tribalism

Tribalism runs deep. Affinity behavior has been with us throughout history but with an assist from social media, we have achieved a new level of ...
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Will Shopify Solve Amazon\’s Antitrust Issue?

The easy answer to whether Shopify will solve Amazon’s antitrust issue is no, but the more nuanced answer is hmm. Amazon\’s FTC investigation does not ...
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Virtual Fashion Is More Than Fun and Games

We have documented the evolution of the digital fashion movement here over the past year, and the early rumblings are becoming a roar. What may ...
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What is It About Peloton?

The omnichannel fitness/lifestyle brand has exploded in the pandemic economy. Peloton was founded in 2012 by John Foley. The founder previously served a brief stint ...
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Virtual Stores: Are They Here to Stay?

Full disclosure: I did not set foot in a store this season. In normal times, my in-store holiday shopping mood toggles between energized and irritated. ...
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Amazon’s Superpower

Unintended consequences of Covid-19 are that it’s easier to find a captive audience and we now regularly spend time waiting in lines. In the spirit ...
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Rerouting Retail

In 2015 NIKE opened a Community Store in Brooklyn; It’s not in Williamsburg or Dumbo, it’s in Flatbush. Flatbush is hardly an international retail mecca. ...
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