• HOME
  • ARTICLES
  • COLLABORATIVE PARTNERS
  • INNOVATORS NETWORK
  • TRR ANNUAL FORUM
  • WEBINARS
  • PODCASTS
  • ABOUT
  • RETAIL RADICALS
  • SPEAKING
  • CONTACT US
  • PRIVACY

Mobile Menu

  • ABOUT
  • SIGN UP FOR THE ROBIN REPORT
  • Menu
  • Skip to left header navigation
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation

The Robin Report

Courage

  • ABOUT
  • SIGN UP FOR THE ROBIN REPORT
  • ARTICLES
  • PARTNERS
    • Collaborative Partners
    • Innovators Network
    • Become a Partner of The Robin Report
  • WATCH + LISTEN
    • The Robin Report Podcasts
    • The Robin Report Webcasts
    • TRR/Fashion Institute of Technology Series – Pillars of Change
    • TRR/University of Wisconsin Series – The Next Wave of Retail
    • The Robin Report/Syracuse University 2021 CEO Series
    • The Robin Report Annual Forum
    • The Annual Columbia Business School Retail Forum
  • linkedin
  • twitter
  • facebook
  • youtube
  • spotify

Shira Petrack

About Shira Petrack

Shira Petrack is a former lawyer and marketing content manager at Placer.ai, a fast-growing big data startup that is building the world's first "Google Analytics for the physical world."

Measuring Offline Traffic is Critical to Retail Success

By Shira Petrack   |   April 26, 2022

In the dynamic world of retail, regularly quantifying and characterizing traffic – online and offline – is key to tracking performance. While most retailers understand the importance of keeping close tabs on web and app traffic trends and changes, not everyone sees the value in applying the same level of scrutiny to foot traffic. But without visibility into offline data, brick-and-mortar retail stakeholders will never obtain a full picture of their brand’s reach and performance. What Exactly Is Offline Traffic Data?  On the most basic …

Measuring Offline Traffic is Critical to Retail SuccessRead More

CONNECT WITH TRR

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • HOME
  • ABOUT
  • BROADCASTS
  • CONTACT US
  • SPEAKING
  • RETAIL RADICALS
  • PRIVACY
  • Account

Copyright © 2022 · Robin Lewis, Inc. All rights reserved. Copying or reproducing, by any means whatsoever, of The Robin Report, or any distribution hereof, in whole or in part, without the express written consent of Robin Lewis, Inc. is strictly prohibited. The Robin Report is published for senior executives in the retail, fashion, beauty, consumer products and related industries. The opinions expressed herein are not, and should not be construed as investment or other advice. All expressions of opinion are subject to change without notice.