In the dynamic world of retail, regularly quantifying and characterizing traffic – online and offline – is key to tracking performance. While most retailers understand the importance of keeping close tabs on web and app traffic trends and changes, not everyone sees the value in applying the same level of scrutiny to foot traffic. But without visibility into offline data, brick-and-mortar retail stakeholders will never obtain a full picture of their brand’s reach and performance. What Exactly Is Offline Traffic Data? On the most basic …
About Shira Petrack
Shira Petrack is a former lawyer and marketing content manager at Placer.ai, a fast-growing big data startup that is building the world's first "Google Analytics for the physical world."