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Shira Petrack

About Shira Petrack

Shira Petrack is a former lawyer and current content manager for Placer.ai, the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success.

Putting Black Friday 2022 in Context

By Shira Petrack   |   December 12, 2022

Last year saw a resurgence of retail foot traffic, as consumers were excited by the easing of Covid restrictions and looking to spend their stimulus money and pandemic savings descended on brick-and-mortar stores. But now, the pent-up demand of 2021 has been replaced with consumer concerns over rising prices, which is already impacting retail’s strongest season. With less than a month left of 2022, we dove into the data to find out whether this holiday season may still hold some surprises – and why the pandemic is still having a major …

Putting Black Friday 2022 in ContextRead More

Five Malls That Are Hitting It Out of the Park

By Shira Petrack   |   July 19, 2022

So far, malls have not had an easy year – but some shopping centers have managed to thrive despite the category’s wider challenges. We looked at retail foot traffic data from five high-performing malls throughout the country to understand what drives these outliers’ success. State of Indoor Malls in 2022 In the second half of 2021, mall foot traffic was making a comeback. According to the Placer.ai Mall Index (that tracks anonymized visitation data for 100 top-tier indoor malls throughout the country), visits to indoor malls in July …

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Measuring Offline Traffic is Critical to Retail Success

By Shira Petrack   |   April 26, 2022

In the dynamic world of retail, regularly quantifying and characterizing traffic – online and offline – is key to tracking performance. While most retailers understand the importance of keeping close tabs on web and app traffic trends and changes, not everyone sees the value in applying the same level of scrutiny to foot traffic. But without visibility into offline data, brick-and-mortar retail stakeholders will never obtain a full picture of their brand’s reach and performance. What Exactly Is Offline Traffic Data?  On the most basic …

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