Courage

Theodore Iacobuzio

About Theodore Iacobuzio

Vice President, Global Insights, MasterCard
Theodore Iacobuzio is vice president in charge of Global Insights, MasterCard’s interdisciplinary thought leadership organization. He and his team use research and analysis to better understand consumer behavior and market dynamics—and how those insights can strengthen the business performance of MasterCard customers around the world. Under his direction, MasterCard has published groundbreaking work on mobile commerce globally, consumer attitudes toward data privacy, small merchants and technology and most recently the Digital Evolution Index. Prior to joining MasterCard in 2009, Mr. Iacobuzio led the Payments Practice at TowerGroup. Based in Purchase, N.Y., he can be reached at Ted_Iacobuzio@mastercard.com.

The Omnishopper: The Only Person Who Matters for Retailers

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You will find no shortage of excellent, well-researched and well-intentioned advice on the world of omnichannel retailing. For example, online mobile commerce is exploding. We know that. Mall stores are evolving. Online marketplaces are gaining momentum. In-store technology is continuing to gain traction. Let’s not forget the only real driver of the omnichannel world. It’s the customer. It’s the customer who is considering a constant stream of new information, new products and yes, new channels. We would like to suggest that although channel …

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Checking the Pulse of the American Shopper

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From a retail perspective, it’s hard to find numbers or analysis of the past year without also finding the word “cautious” in close proximity. Holiday spending for 2014: Cautious. Consumer attitude from recent gasoline price drops: Cautious. Outlook for 2015…. You get the picture. Given the depth of the financial crisis in 2008 and the habits of the post-crisis consumer, this attitude can hardly be blamed. For retailers, however, the state of the American consumer might better be described as “tempered.” It describes a cohort that has …

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Small Retailers Face Huge Technology Gap

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Talk about proof points. In the April issue of The Robin Report, Gary Kearns from MasterCard wrote about the level of technology needed for retailers to create and maintain one-to-one relationships with consumers. “Few retailers today have the sophistication, systems and savvy to create a mutually rewarding relationship with [key consumers],” he wrote. A new MasterCard survey illustrates that point and details a huge capabilities gap between large and small retailers. That gap must be addressed if smaller retailers will have a chance to compete …

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