Best Practices from Kurt Salmon Near-sourcing, or producing products closer to where they are ultimately sold, is growing in popularity. As more companies bring production closer to home, they’re putting a new twist on globalization, or in some cases, reversing it altogether. Kurt Salmon retail strategist Vinod Rangarajan discusses this increasingly popular trend and how retailers can make the most of it. Q: What’s driving the increase in near-sourcing? A: Several factors, the first being supply chain inflation. The cost of producing …
About Vinod Rangarajan
Vinod Rangarajan is a retail industry expert with more than 10 years of experience in product development and sourcing. He can be reached at firstname.lastname@example.org.