I need to be honest. I was one of those skeptics about online shopping back in the mid-90s and well into the 2000s when Amazon was revolutionizing the shopping experience. I was comfortable and complacent with the brick-and-mortar shopping experience both as a consumer and as a supply chain professional and made a bunch of assumptions that I was not willing to question. There is irony in my myopia. I grew up with the Sears and JC Penny mail order catalogs. In middle school I bought most of my back-to-school wardrobe out of those catalogs …
About Wolfgang Hoffman
Wolfgang Hoffman, Columbus Consulting, is an accomplished supply chain leader, innovator, and consultant with more than 25 years of success in the Apparel and Footwear industry.