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Wolfgang Hoffman

About Wolfgang Hoffman

Wolfgang Hoffman, Columbus Consulting, is an accomplished supply chain leader, innovator, and consultant with more than 25 years of success in the Apparel and Footwear industry.

It is 2022, Is the Supply Chain Fixed Yet?

By Wolfgang Hoffman   |   February 6, 2022

Retailers and consumers alike have made supply chain a household conversation. With favorite brands missing from the shelves and out of stock messages showering the websites, all of us went into a pre-holiday spiral. News of offshore containers, late seasonal merchandise and delayed delivery notices put logistics front and center, shifting the way that most people and industry professionals previously took it for granted. Fast forward to the new year and retailers are prioritizing their investments to revisit their own supply chains to have …

It is 2022, Is the Supply Chain Fixed Yet?Read More

Compressing the Supply Chain to Connect with Your Consumer

By Wolfgang Hoffman   |   September 26, 2021

I need to be honest. I was one of those skeptics about online shopping back in the mid-90s and well into the 2000s when Amazon was revolutionizing the shopping experience. I was comfortable and complacent with the brick-and-mortar shopping experience both as a consumer and as a supply chain professional and made a bunch of assumptions that I was not willing to question. There is irony in my myopia. I grew up with the Sears and JC Penny mail order catalogs. In middle school I bought most of my back-to-school wardrobe out of those catalogs …

Compressing the Supply Chain to Connect with Your ConsumerRead More

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