Experience

It must feel pretty great to be Johnny Depp right about now. Not only was the heavily tattooed, 59-year-old bad boy lavished with a raucous, minutes-long standing ovation at the Cannes Film Festival this week for his role as King Louis XV in the new period flick Jeanne Du Barry, Dior just re-signed him as the face of Sauvage. Although the LVMH subsidiary is keeping mum on the specifics of the deal, at an estimated rate of $20 million+ for three years, it’s widely considered the most lucrative men’s fragrance contract of all time. As a basis …

The 20 Million Dollar Man: Johnny Depp Re-Ups With Dior SauvageRead More

Pink. It was once viewed as the solitary color with which to express femininity. But as we get closer to the July 2023 release date of the Barbie movie, you can expect to see a whole lot of it being peddled under the label “Barbiecore.” Although what Barbiecore really means beyond the sale of ensembles that are heavy on hot pink and a whole lot of skate rink flair is largely up for interpretation. "Barbie" is a popular brand of dolls and doll-themed merchandise from the toy production powerhouse, Mattel, Inc. To date, the company has sold …

The New Wave of BarbiecoreRead More

It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton apparel. And that’s something Cotton Incorporated wants to celebrate while also reminding consumers to look for the cotton seal while shopping, as the clothes that bear the emblem hold the possibility of making even more great memories. Living a Legacy The new Cotton Incorporated ad campaign, named ”Memories are Made in Cotton,” recently launched on both television and digital …

Why the Seal of Cotton Can Benefit Fashion BrandsRead More

Attending the World Retail Congress this year in Barcelona can be a heady experience, not the least of which is recognizing that retailers anywhere in the world have the same problems and the multinationals have even greater challenges serving so many different cultural and social norms. The overall vibe at WRC was upbeat among the 750 attendees representing 40 countries. It’s a clubby atmosphere with a congenial group of high-level retailers circulating with high-level consultants, high-level entrepreneurs, and high-level financiers. If you …

Postcards from BarcelonaRead More

Brand reputation and brand loyalty are two related but distinct aspects of a luxury brand’s performance, and they are inextricably linked. Brand reputation is how consumers perceive a brand and its products, services, or experiences. It is based on various factors such as product quality, brand heritage, pricing, advertising, corporate social responsibility, and customer service. A strong brand reputation helps attract new customers and enhances customer retention rates. For luxury brands like Rolls Royce and Rolex, reputation is essential …

Why Did Chanel, LVMH, Burberry and Hermès Lose Their Brand Reputations?Read More

This one’s definitely for the “why hasn’t anyone done this yet?” files: After logging decades as arguably the top nail pro on the red carpet and runway circuit, and then launching a successful product line steeped in her healthy-ingredients POV, Deborah Lippmann is letting the masses in on all her many tricks and tips. In fact, the “Deborah Lippmann Complete Course to the Perfect Natural Manicure”, unveiled in March on the digital platform Thinkific, is so packed with info, purchasers may never set foot inside their corner nail joint again. …

Nailed ItRead More

A Message from Robin Lewis I can’t beat on this topic enough. Read it! And read it yet again! Lousy fit and sizing are killing you by a thousand cuts. Huge and costly returns, worse, customers leave your brand, greatly frustrated and annoyed. You need a CFO, Chief Fit Officer. Renée tells you why, with great passion. And our collaborative partner, Alvanon, has been megaphoning this imperative for years. Just do it! A Bad Fit There’s a management crisis directly impacting the health and wealth of the apparel industry … and the planet. …

What the Fit 1.0Read More

Sustainability is hitting even the most unlikely sectors of the retail industry. Women with strong ethical beliefs are now trading in their $700+ human hair wigs revered for their natural hair and braided styles. The unethical harvesting of human hair, and the astronomical prices have driven consumers to synthetic hair options, especially in Black hair care. Which presents a conundrum for people who support sustainability initiatives and now may have to compromise by purchasing synthetic materials and manufacturing. To put it into …

Sustainable Alternatives for Plastic-Based Synthetic HairRead More