Articles on
Experience
MIA: Gen Alpha Beauty Retail
I’m the mother of four beautiful members of Generation Alpha. Three of my children are girls and, for the most part, I’ve allowed them to ...
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Gen Z: Trading Booze for Healthy Alternatives
Why aren’t young people drinking like they used to? The world is recovering from a global pandemic and contending with a youth mental health crisis. ...
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Field Report from Hong Kong and Tokyo
At TRR when we want a snapshot of a city’s cultural and socioeconomic health, we look to retail. Retail is an especially effective bellwether of ...
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The New Bang & Olufsen Store Debuts in London
In December 2023 Bang & Olufsen opened the doors to its new flagship concept on London’s upscale New Bond Street. More than showcasing the brand’s ...
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Curfews and Parental Escorts Deter Teen Shoppers from Malls
Retail theft in America has increased by 94 percent in the last five years. While it’s true that the theft rates were spurred on by ...
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Retailtainment and the Experience Culture
When I was president of a trend-based futurist company, I asked the founder’s sister how many people it takes to accelerate a trend. The answer ...
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Is “Romcommerce” What’s Next for Product-Inspired Media?
Ticket sales of romantic films sank during the pandemic. Fear not, love is in the air once again but, this time around, Cupid is an ...
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Product Placements on Steroids
Product placement in film and television has changed drastically and the demand for these story-driven products is stronger than ever. A recent study by BENLabs ...
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