As often happens in the retail technology space, hype can be distracting. Consider Square. As 2016 opens, Square is surrounded by its initial public offering hype and CEO drama. That’s unfortunate. Because retailers should be focused on what the company does and what it represents. Square, and all the companies it competes and cooperates with, make electronic payments mobile. Anywhere. Mobile point-of-sale systems (MPOS) help create the customer experience at Apple Stores, and the same technology helps the local food truck increase sales. If …
Mastercard Advisors
Mastercard Advisors Webinar – Marketing to the Omnishopper
Holiday 2015 is not about Black Friday, Cyber Monday or even Super Saturday. Nor is it about channel, about mobile marketing or eCommerce. It’s about the consumer. Information about that most valuable asset is essential for the coming weeks and for every week of the years ahead. In that spirit, we invite you to view the latest webinar from MasterCard: "Marketing to the Omnishopper." Based on the “The CMO’s Guide to the Omnishopper,”this webinar is a detailed global portrait of a consumer that values the shopping experience more than the …
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The Omnishopper: The Only Person Who Matters for Retailers
You will find no shortage of excellent, well-researched and well-intentioned advice on the world of omnichannel retailing. For example, online mobile commerce is exploding. We know that. Mall stores are evolving. Online marketplaces are gaining momentum. In-store technology is continuing to gain traction. Let’s not forget the only real driver of the omnichannel world. It’s the customer. It’s the customer who is considering a constant stream of new information, new products and yes, new channels. We would like to suggest that although channel …
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Why Retailers Should Measure Their Loyalty Program’s Effectiveness
Challenges and Benefits of Measuring the Impact of Loyalty Programs Loyalty programs can serve many purposes, including improved customer satisfaction and customer retention. But retailers also turn to them for revenue growth and improved share of wallet (SOW). One of the challenges facing retailers, however, is the difficulty they have in measuring the impact of loyalty programs on their business. Retailers typically only have a view on customer behavior post-enrollment. Rather than rely on such limited data, a better approach would be to …
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Holidays 2015: Checking the Pulse of the American Shopper
The holiday season is already upon us, but are consumers spending? That’s the question at the heart of our two-part 2015 Holidays Webinar. Join Sarah Quinlan, SVP of Market Insights for MasterCard Advisors, as she dives into holiday spending trends. She’ll reveal retail categories that have had cheery holidays in years past, categories that have struggled and our forecasts for consumer spending this year, all leveraging MasterCard SpendingPulse insights based on actual consumer spending across all payment types. Listen in as Ted Iacobuzio, VP …
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Checking the Pulse of the American Shopper
From a retail perspective, it’s hard to find numbers or analysis of the past year without also finding the word “cautious” in close proximity. Holiday spending for 2014: Cautious. Consumer attitude from recent gasoline price drops: Cautious. Outlook for 2015…. You get the picture. Given the depth of the financial crisis in 2008 and the habits of the post-crisis consumer, this attitude can hardly be blamed. For retailers, however, the state of the American consumer might better be described as “tempered.” It describes a cohort that has …
How Consumers Pocket The Change In Global Oil Prices
Probably the biggest global economic story since the collapse of the credit-based global economy in 2008 is the implosion of petroleum prices, which has had a direct, if lagging effect on retail sales in the U.S. As of this writing, the price of a barrel of crude oil has recently gone below $45. The global economic situation is volatile enough to potentially reverse this trend, however, for the moment the benefit remains with the consumer. Thus it’s worth taking a look at the economic and spending behavior that follows oil price declines …
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MasterCard Advisors
As the professional services arm of MasterCard Worldwide, MasterCard Advisors is uniquely qualified to provide clients with insights and solutions that drive tangible impact and financial gain. MasterCard Advisors provides payments consulting, information, analytics, and customized services that deliver value to its customers. In doing so, the company uses information to create products and services in which privacy and security are fundamental to their design. A technology company that is an electronic payments leader, MasterCard is committed …